The best laid plans of agency holding companies can come unstuck with the appointment of a new CMO and WPP finds itself in the embarrassing position of being supplanted on the Starbucks US creative account just months after seeming to win all the coffee giant’s agency business. Stagwell’s Anomaly, which participated in the original pitch, … The post Starbucks US creative abandons WPP for Anomaly first appeared on More About Advertising.

Leading biscuit brand McVitie’s and the London based creative agency To Boldly Go have won Ocean Outdoor’s inaugural Digital Creative Competition Grand Prix. The Grand Prix was selected by an independent jury from a shortlist of 11 agencies and brands who secured Gold prizes from a pool of over 360 entries in this year’s annual … The post McVitie’s and To Boldly Go win Ocean Outdoor’s first Digital Creative Competition Grand Prix first appeared on More About Advertising.

the first of our Q and A, where readers like you send in their HR or people-related questions to me to be answered.  As you’ll see, anonymity will be maintained, The post Ask Janea —HR in Out of Home first appeared on OOH TODAY.

CES, Stretchable Screens, Super Bowl Stats, Retail Priorities & 2025 Trends—read the latest headlines that should be on your radar. The post OOH News You Oughta Know Today first appeared on OOH TODAY.

The ECN network adds another 870 programmatic screens to VIOOH inventory with office buildings, in business districts within major cities ...across the UK, France and Germany. The post VIOOH Expands To ECN Office Network first appeared on OOH TODAY.

As we approach 2025, the landscape of content creation trends is set to undergo remarkable changes. Driven by advancements in technology and shifting audience priorities, content creators will need to adapt to stay relevant. From embracing AI-driven personalization to focusing on sustainability and authenticity, the key trends shaping the future of content creation. Maricia, founder […]

Selling great products isn’t enough to guarantee customer loyalty. Your products could be fantastic, but if your service isn’t, your customers might not return.  A Salesforce survey showed that 88% of customers said that good customer service would make them buy again, so achieving customer service excellence should be a key part of your brand […] The post How to Achieve Customer Service Excellence in Your Shopify Store appeared first on .

Nexstar Media Group, Inc. and NBCUniversal have reached a comprehensive multi-year agreement to renew NBC Television Network affiliations in 33 markets across the country, including 29 stations owned by Nexstar, three owned by Mission Broadcasting, Inc., and one owned by White Knight Broadcasting, Inc. Together, the 33 stations reach more than 14 million U.S. television...