How Doritos Is Crunching the Competition with a Creator-Led Marketing Strategy Doritos has reignited its iconic “Crash the Super Bowl” campaign to commemorate 25 years of advertising during the Big Game. This time, the brand aims to deepen its engagement with the creator economy. A Surge in Creator Collaborations ? The recent contest attracted approximately […]

Putting the “Art” in Advertising.  In 1985, Andy Warhol unveiled to the world his Ads Series, one of his most renown collections depicting brands and iconic logos into an artistic light. However, The debate over whether advertisements qualify as art has been ongoing, with compelling arguments on both sides. While some view advertising as purely […]

#Hashtags On the Way Out: Is the Era Over? Ah, the humble hashtag. Remember when that little “#” symbol was just simply known as the “pound sign”? Back in the day (oh boy), it was something you’d see on telephones, not trending topics. Now it’s practically embedded into our brains as the mighty hashtag—the once […]

The robots have more or less taken over the world of marketing and have proven to be a helpful tool in helping businesses reach new audiences in a more calculated, expedited way. However, in today’s digital landscape, consumers expect personalized interactions from brands. A McKinsey & Company survey reveals that 71% of consumers anticipate personalized […]

Thriving in Pune’s competitive business environment isn’t that easy. Particularly when it comes to advertising, companies need comprehensive strategic and tactical support to make their brand stand out. Advertising agencies in Pune play a crucial and responsible role here. Hence, companies expect their advertising partners to provide them with every essential service to achieve the… Read More »What Services Do Pune Advertising Agencies Offer? The post What Services Do Pune Advertising Agencies Offer? appeared first on .

Auto rickshaw branding has been around and popular for decades. However, from the plain paper-based advertisements in the past to those dominated by electronic media, auto rickshaw advertising has evolved with time. So, what exactly is trending these days in this space? As someone looking to explore auto rickshaw advertising for your business, knowing the… Read More »6 Key Trends in Auto Branding You Should Know The post 6 Key Trends in Auto Branding You Should Know appeared first on .

In India, auto rickshaws are amongst the most popular mediums of commuting. However, at the same time, they also are moving billboards that help businesses reach every nook and corner of the city. Over the years, auto rickshaws have become a preferred medium of outdoor advertising for numerous big and small brands. However, did you… Read More »How to Use Social Media for Auto Branding Success? The post How to Use Social Media for Auto Branding Success? appeared first on .

Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations who are responsible for upholding rigorous brand safety standards. An Adalytics report last week found MRC- and TAG-certified vendors, including DoubleVerify and IAS, were monitoring ads on image-hosting site imgbb.com, that had been flagged by...

Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. Like a lot of Gen-X journalists, Ted Rowlands remembers exactly where he was when Judge Lance Ito gaveled in the O.J. Simpson murder trial in the winter of 1995. Just like Keanu Reeves, he...