Special’s Amy Ferguson Wants To Make ‘Responsibly Unhinged’ Advertising
Big Ideas is ADWEEK's series in which we talk to the industry's top creative minds. If Amy Ferguson, partner and chief creative officer of Special New York, had a mantra for her creative style, it might be: "responsibly unhinged." Ferguson jokingly coined the phrase when talking about her ambitions for the agency: creating work that...
How the Anaheim Ducks rebrand is scoring with fans
Anaheim Ducks Chief Marketing Officer Merit Tully breaks down the “Orange Country” reinvention.
Howard University’s Roger Caruth on the retreat from DEI and the effect on advertising
The communications professor writes about how companies risk a disconnect with consumers via “regressive representation.”
AI-powered ad testing—How Delta and other brands are determining the precise impact of their marketing
AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI.
How Gen Z’s digital communities are shaping the future of brand marketing
Why so-called third spaces are as effective in influencing buying decisions as they are in creating connection.
Google Is Giving Buyers Thousands In Ad Credits to Spend On AI-Powered Demand Gen
Google is offering advertisers credits and free ad space to drive adoption of its AI-powered automated media buying tool, Demand Gen. ADWEEK spoke to five advertisers across media agencies and brands who said Google has been aggressively pushing Demand Gen over the past year. Launched in 2023, Demand Gen selects advertisers' best-performing video and image...
The Ankler Partners with NAB Show to Debut Business of Entertainment Track
The entertainment news startup The Ankler has partnered with NAB Show to introduce a new series of programming, called its Business of Entertainment track, to the multi-day event. The convention, hosted by the National Association of Broadcasters, will be held April 5 through April 9 in the Las Vegas Convention Center. It serves as an...
Dove’s Satirical Ad Riffs on a Universally Hated Word: Moist
If the word "moist" makes your skin crawl, you're not alone--that's a common reaction based not only on how it sounds but also on its association with bodily functions. So using it once is bad enough, but saying it over and over is totally cringe. Any brand knows that, right? Dove, in fact, is completely...
Major Ramadan trends and three marketing strategies to help your brand excel
The Ramadan blog highlights key consumer trends across Southeast Asia and META regions, offering actionable strategies for advertisers.
The Programmatic DOOH Live Awards —Open for Entries
Unlike traditional advertising awards, The Programmatic DOOH Live Awards 2025 will be judged live in front of an audience at an interactive event The post The Programmatic DOOH Live Awards —Open for Entries first appeared on OOH TODAY.
