CES 2025—10 key takeaways for marketers
Agentic AI, X drama and quantum computing, among other tech innovations, should be top of mind for marketers in 2025.
From Cat Videos to National Security, Supreme Court Weighs TikTok’s Future in the U.S.
In a case with far-reaching implications for the future of social media, the Supreme Court today reviewed oral arguments on a federal law that could force TikTok to shut down in the U.S. within two weeks unless the app severs ties with its Chinese parent company, ByteDance. The oral arguments lasted nearly three hours. The...
TikTok Is Silent About How Creators Should Prepare for a Potential Ban but Talent Agencies Are Setting up Their Playbooks
The potential TikTok ban might leave casual users frustrated as they look for ways to enjoy funny animal videos or explore the latest book series. However, content creators and their agencies are working to expand their reach beyond the platform, investing in newsletters, podcasts, and establishing their authority in their niche. ADWEEK reached out to...
Hoda Kotb Says an Emotional Goodbye to Today
Hoda Kotb said farewell to Today on Friday morning after a 17-year plus stint as part of NBC News' flagship morning franchise. It was a two part farewell for Kotb, who first bid goodbye to her main Today family during the early portion of the morning broadcast. Her farewell continued during Today with Hoda and...
Booze-Free Brand Gets the Party Started in New Retro-Cool Ad
Participating in Dry January has some obvious health and wellbeing benefits--like better sleep, less brain fog and fewer calories ingested--but it's kind of a drag, right? Isn't it all about deprivation? That's the entrenched opinion, even though 25% of Americans over 21 say they took part in the alcohol-free month last year, per researcher Civic...
7 creative campaigns to know about today
Among the notable campaigns for Jan. 10: Mercedes-Benz’s global campaign with Antonio Banderas and his daughter and fitness app Ladder’s quirky Quitter’s Day character.
The Biggest Agentic AI Trends at CES 2025
If you've been coming to CES for the past decade and hit the marketing panels and keynotes, you would think that every year promises a transformation for our business. This year, the pablum finally feels real and potent; artificial and augmented intelligence applied to marketing and advertising dominated the discussions on the stages and in...
Peacock President Kelly Campbell Confirms Exit
After three years of leading NBCUniversal's Peacock streaming platform, Kelly Campbell is stepping away from her role as president. Puck was the first to report on Campbell's departure this week, and NBCU has now confirmed the move. The company shared an internal note from Campbell with ADWEEK, in which the outgoing president wrote, "As the...
Total US employment is up, but ad employment is down—inside the latest jobs report
U.S. advertising employment dropped by 1,500 jobs in December. The overall labor market beat expectations with a gain of 256,000 jobs, and the unemployment rate fell.
Behind AKQA’s leadership exodus—11 execs leave following founder’s exit
Multiple executives have resigned from WPP-owned AKQA following CEO and founder Ajaz Ahmed’s departure in October.
