Marnie Boyer has logged into global nutrition and food tracking app MyFitnessPal as its new chief marketing officer (CMO). She succeeds Katie Keil, who left the company in September 2024 after nearly four years. Boyer was vp of growth marketing at Grubhub since 2022, leading initiatives including the food ordering and delivery platform's partnership with...

Adrienne Roark, president of Paramount's Global news division, is planning to leave the company. NYC newsletter Breaker along with subscription newsletter Status say she will go to work as an executive for Tegna. Roark, along with Jennifer Mitchell, started overseeing CBS News and CBS' local stations in August in a move to combine the two...

AppLovin, a tech company that helps developers monetize mobile apps with advertising, is having one hell of a run. Its stock surged more than 700% in 2024, and it has surpassed The Trade Desk as the most valuable adtech company in the world, with a market cap north of $166 billion. Earlier this month, the...

An evening with fill-in anchors across various programs did not help CNN's performance as the network finished third in total viewers and the Adults 25-54 demo in both dayparts. In addition, its average total viewer audience in primetime failed to finish above 500,000 viewers. Wolf Blitzer, Anderson Cooper, and Abby Phillip were all off. 25-54...

MSNBC's The Rachel Maddow Show crossed the two million total viewer mark. Meanwhile, Fox News and CNN's two top programs were at 5 and 8 p.m. ET. The Five led on Fox News, followed by Jesse Watters Primetime. On CNN, The Lead with Jake Tapper landed in the top spot, followed by Anderson Cooper 360....

Advertising Company Examines Wins and Woes of 2025 Superbowl Ads The Superbowl: it’s one of the most highly anticipated television events of the year, with viewers tuning in not just for the game, but for the iconic ads that come along with it. As an advertising company that eats, sleeps, and breathes digital marketing, Real FiG Advertising + Marketing couldn't resist diving into the creative chaos that was this year's Superbowl advertising extravaganza. From heartwarming tech commercials to perplexing brand choices, the 2025 Superbowl ads ran the gamut of the good, the bad, and the downright cringe-worthy. Let’s take a[...]

Leo Burnett (or is it just Leo now?) is getting pretty good at this McDonald’s lark, now importing ‘Famous Orders’ from the US with rapper Stormzy giving it his own British twist. What’s more, numerous Brits get the opportunity to sound like him as they order a Stormzy menu – with, obviously, a twist. Occasionally … The post Stormzy recipe hits right note for McDonald’s first appeared on More About Advertising.

Bob Evans Farms has hired Colle McVoy as its media agency of record. The appointment covers the Bob Evans namesake brands, as well as Egg Beaters, Owens Sausage, and Simply Potatoes. The manufacturer of quick-to-table, farm-inspired food said the competitive pitch process kicked off last July and was led by its internal marketing procurement team....

Dana Fulton has been named anchor and executive producer of the WKOW morning newscast. She was the morning meteorologist for the ABC affiliate in Madison, Wisconsin. "Dana has been a crucial member of our Wake Up Wisconsin team and her previous experience managing and anchoring the news made her the perfect choice to lead our...