McDonald's Canada is forming an all-star lineup with hockey superstars who are as renowned on the ice as the Big Mac® and Quarter Pounder® sandwiches are on the grill. Auston Matthews and Connor McDavid are teaming up for a new campaign that takes a page of out the iconic 1993 and 1997 Showdown playbook, putting their own take on the phrase "nothing but net."  In today's rendition, Matthews and McDavid gear up for a friendly rivalry, as they play each other for a Big Mac. In a special made-for-Quebec version of the ad, P.K. Subban joins in on the fun – chirping from the side lines. This generation's Showdown[...]

Madalena Gonçalves is a young and talented Art Director living in Milan. In her Featured Creatives Q&A below, learn more about what inspires her as a creative professional, what work she's most proud of, and how a chance meeting in Portugal changed the direction of her life and led her to pursue advertising as a career. Tell us a little bit about yourself.  What do you do?  Where do you work?  How long have you been working as a creative professional? I was born in Portugal, but moved to London when I was 19 years-old where I studied and started[...]

We all know the benefits of being active, yet the limited free moments in our days often slip away, consumed by sitting, scrolling, and binge-watching. That’s why ParticipACTION, a not-for-profit organization, launched a new brand platform encouraging Canadians to remove the barriers to physical activity and make room to move.   In the launch spot, a larger-than-life hole serves as a powerful metaphor for the holes of free time we can create in our day. The film begins on a procession of people, all dressed in athletic attire, marching through the countryside each with a curious object—a man pushes a[...]

For over 125 years, Renault has been meeting its customers’ mobility needs. As a pioneer in creating "voitures à vivre," the brand has designed vehicles that are both popular and innovative. With its strategic plan, Renaulution, Renault is paving the way for a more sustainable future by offering a complete range of iconic 100% electric E-Tech vehicles, including: Renault 5, the electric POP icon Renault 4, the most versatile electric vehicle in its class, set for release in 2025 Megane, the high-tech compact car reinventing driving pleasure Scenic, the family-friendly electric vehicle designed for free-spirited travel The brand’s new ad[...]

FCB ended the year repeating its top positions in The One Club for Creativity’s Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year for 2024. The annual worldwide benchmark report, which is free to view, is a comprehensive ranking of agencies, brands, countries, and individuals based on points earned from winning entries in The One Club’s eight global, regional, and local awards shows: The One Show 2024, ADC 103rd Annual Awards, Type Directors Club TDC70 competition, Art Directors Club of Europe ADCE Awards 2024, ONE Asia Creative Awards 2024, and The One Club Denver, San Diego, and Miami chapter 2024 awards programs.   “The Global[...]

Please buy Adpulp a coffee. Dear reader, you have your own reasons for supporting this website and its creators. And I honor your reasons! My reason for asking today is not because we are presently short on coffee. I’m a fiend for the brew. In fact, just this morning my local purveyor poured me a […] The post Please Buy Adpulp A Coffee appeared first on Adpulp.

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