Trade Groups Bristle as ASA Warns Brand Campaigns May Be Hit by UK HFSS Ad Ban
When the Conservative government under former Prime Minister Boris Johnson introduced plans to ban ads for foods high in fat, salt, or sugar (HFSS) before 9pm on TV, and a total ban online, advertiser trade groups pushed back. The new UK laws, they argued, would deprive publishers and broadcasters of ad spend and restrict food Read More
Martha Stewart Talks Podcasting, Authenticity, and Making Ugly Things Beautiful
A couple miles south of the Las Vegas Convention Center where cutting-edge tech dazzled CES attendees last week, another darling of the advertising and marketing industry took the stage: author, media mogul, and lifestyle icon Martha Stewart. Stewart joined four women executives from Omnicom at the Cosmopolitan to discuss how the themes of her decades-long...
Substack: Who Needs TikTok? We’ve Got Live Video Now, Too
Despite adding support for video in January 2022, Substack is generally perceived as a platform for podcasts and text. The impending ban of TikTok in the U.S. on Jan. 19 may cause that to change. Starting Tuesday, live video was made available to all publishers on Substack, providing a potential alternative for creators monetizing their...
Dentsu Americas CEO Michael Komasinski Is Out
Dentsu Americas CEO Michael Komasinski is leaving the agency immediately, the holding company revealed on Tuesday. Giulio Malegori will serve as chairman and acting CEO while continuing in his role as executive vice president and global chief operating officer for Dentsu. Komasinski had been with Dentsu just over five years, ascending to the role of...
The $5 Billion Blueprint: LTK’s Vision for Creator-Led Brand Growth in 2025
In this episode of The Speed of Culture podcast, Matt Britton sits down with Rodney Mason, head of marketing and brand partnerships at creator-powered shopping platform LTK. He shares insights on the evolving creator economy, the role of AI, and why authenticity is the foundation of impactful partnerships. The creator economy has redefined how brands...
Publicis Worldwide and Leo Burnett merge to create ‘Leo’
Leo Burnett is merging with Publicis Worldwide to create “Leo.” Despite the branding, it’s Publicis Worldwide that is providing the leadership – Carla Serrano, global CSO Publicis Groupe, Publicis Conseil’s CEO/CCO Marco Venturelli, Publicis Groupe France CEO Agathe Bousquet and Publicis Creative US CSO Gareth Goodall are in charge of the new “creative constellation.” Publicis … The post Publicis Worldwide and Leo Burnett merge to create ‘Leo’ first appeared on More About Advertising.
George Clooney dons Clouseau garb in Nespresso return
The UK airwaves were awash at Christmas with Agatha Christie and improbable murders on trains so here’s a serendipitous return for Nespresso frontman George Clooney as a detective, albeit one who seems to owe more to Clouseau than Poirot (despite the train.) As ever George fronts a star-studded cast (Eva Longoria et al); doubtless his … The post George Clooney dons Clouseau garb in Nespresso return first appeared on More About Advertising.
Behind Rocket’s logo update and Super Bowl ambitions
CMO Jonathan Mildenhall explains how Rocket Companies is trying to own the homeownership journey through a brand refresh and Super Bowl campaign.
Watch the 3 Doritos Super Bowl ad contest finalists
Doritos is promoting the fan-made finalists with a spot featuring Patrick Mahomes.
Spectrum News Launches Revamped Weeknight News Lineup
Spectrum News NY1 today announced the launch of a new three-hour weeknight lineup, all anchored by Cheryl Wills. Wills will lead both New York Tonight at 8 p.m. and NY1 at Ten at 10 p.m. She'll also remain the host of the weekly public affairs program In Focus with Cheryl Wills "Born and raised in...
