Publicis Worldwide and Leo Burnett merge to create ‘Leo’
Leo Burnett is merging with Publicis Worldwide to create “Leo.” Despite the branding, it’s Publicis Worldwide that is providing the leadership – Carla Serrano, global CSO Publicis Groupe, Publicis Conseil’s CEO/CCO Marco Venturelli, Publicis Groupe France CEO Agathe Bousquet and Publicis Creative US CSO Gareth Goodall are in charge of the new “creative constellation.” Publicis … The post Publicis Worldwide and Leo Burnett merge to create ‘Leo’ first appeared on More About Advertising.
George Clooney dons Clouseau garb in Nespresso return
The UK airwaves were awash at Christmas with Agatha Christie and improbable murders on trains so here’s a serendipitous return for Nespresso frontman George Clooney as a detective, albeit one who seems to owe more to Clouseau than Poirot (despite the train.) As ever George fronts a star-studded cast (Eva Longoria et al); doubtless his … The post George Clooney dons Clouseau garb in Nespresso return first appeared on More About Advertising.
Behind Rocket’s logo update and Super Bowl ambitions
CMO Jonathan Mildenhall explains how Rocket Companies is trying to own the homeownership journey through a brand refresh and Super Bowl campaign.
Watch the 3 Doritos Super Bowl ad contest finalists
Doritos is promoting the fan-made finalists with a spot featuring Patrick Mahomes.
Spectrum News Launches Revamped Weeknight News Lineup
Spectrum News NY1 today announced the launch of a new three-hour weeknight lineup, all anchored by Cheryl Wills. Wills will lead both New York Tonight at 8 p.m. and NY1 at Ten at 10 p.m. She'll also remain the host of the weekly public affairs program In Focus with Cheryl Wills "Born and raised in...
Rashida Jones to Depart MSNBC
Rashida Jones is exiting MSNBC. The network's president announced her decision to staff earlier today. Rebecca Kutler, senior vice president of content strategy, has been named MSNBC's interim president. "After four incredible years at the helm of MSNBC and 11 years at NBCU, I have made the decision to pursue new opportunities," Jones wrote in...
WVEC Anchor Dan Kennedy Moving to WXIA in Atlanta
WVEC anchor Dan Kennedy is leaving the Tegna owned Hampton Roads CBS affiliate after nearly seven years. The station said he and his family are moving to Atlanta where he will anchor and report for WVEC sister station, WXIA 11Alive. "Norfolk was never on my map, but it's been the best unexpected chapter of my...
Exclusive: Doritos Crash the Super Bowl Ad Finalists Say It’s Not Cheesy to Chase Dreams
The Doritos Crash the Super Bowl campaign is down to its three finalists, and even members of the Kansas City Chiefs can see there's more to their story than just snack ads. It's the first Crash the Super Bowl in 10 years, and after narrowing a field of thousands of entries down to 25 earlier...
Feel at home in the supermarket / Une idée qui a déjà cinq Pyj’
THE ORIGINAL? DIA Supermarkets / Delivery – 2019 « Don’t feel at home. Be at home » Click the image to enlarge Source : Luerzer’s Archive Agency : Z Plus Comunicaçao (Brazil) LESS ORIGINAL OXXO Supermarkets – 2024 « So close that you feel at home » Click the image to enlarge Source : Adsoftheworld Agency : Modo, Santiago (Chile)
Outdoor Advertising | Driving Traffic to Brick-and-Mortar Stores
How Outdoor Advertising Drives Foot Traffic to Brick-and-Mortar Stores In an increasingly digital world, outdoor advertising remains a powerful tool for driving traffic to brick-and-mortar stores. Strategic placement, compelling calls to action (CTAs), and creative messaging work together to convert passing viewers into in-store customers. This blog explores how businesses can leverage outdoor advertising to […]
