Watch the newest commercials from H&R Block, Ritz Crackers, Dish Network and more
George Kittle stars in a football-themed Ritz Crackers spot.
How the Viral Fake Birkin Bag Is Likely to Change Luxury Brands’ Marketing and Trademarking
A version of the famous Hermes Birkin bag sold at Walmart took off on social media, marking a big shift in how luxury marketers think about cheaper versions of their products. In recent weeks, a bag that looks like the Birkin bag went viral on social media. According to Sotheby's, a genuine leather Birkin bag...
Struggling Brown-Forman changes marketing leader, cuts jobs
Jack Daniel’s owner Brown-Forman is reducing its workforce by 12% as it battles a slow spirits market and foreboding trends.
Criteo Names Michael Komasinski as CEO Following Months-Long Search
Criteo has a new chief executive officer in Michael Komasinski. He'll take over from Megan Clarken on Feb. 15. The retail media-focused adtech platform has been searching for a new top executive since August when Clarken announced her plans to retire within the following 12 months. She'll continue to serve in an advisory role during...
Why these two independent Seattle agencies are merging
Independent agencies DNA and Little Hands of Stone are merging as DNA&Stone.
10 creative campaigns to know about today
Among the notable campaigns for Jan. 14: Britannia billboards shaped by nature and Coors Light calling attention to a typo in its ads.
DirecTV launches sports subscription with NFL, other big leagues
MySports will be available starting Tuesday in 24 US metro areas including New York, Los Angeles, Chicago, Philadelphia and San Francisco.
Dentsu Americas CEO departs for Criteo
Michael Komasinski, who had been with Dentsu since 2016, is joining Criteo as its CEO.
Week in Charts: BBC One Dominates Christmas Viewing, UK Marketers Assess AI Investments, and Cloud Gaming Revenues Set to Soar
In this week's Week in Charts: BBC One dominates Christmas viewing, UK marketers open up about AI investments, and cloud gaming revenues are set to soar. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of Read More
Trade Groups Bristle as ASA Warns Brand Campaigns May Be Hit by UK HFSS Ad Ban
When the Conservative government under former Prime Minister Boris Johnson introduced plans to ban ads for foods high in fat, salt, or sugar (HFSS) before 9pm on TV, and a total ban online, advertiser trade groups pushed back. The new UK laws, they argued, would deprive publishers and broadcasters of ad spend and restrict food Read More
