New York Liberty CEO Keia Clarke Builds Women’s Sports Legacy in Brooklyn
New York Liberty CEO Keia Clarke lived through her team's past and celebrated its championship present. Now, she's ready to build its legacy. During a panel hosted by The Female Quotient at Google Pixel's Player's Lounge on NBA All-Star Weekend, Clarke addressed the audience in a Liberty varsity jacket from the team's partners at fashion...
How Horizon Media Cut Carbon Emissions in Half While Boosting Performance
Horizon Media is all in on green media. Starting May 2024, the agency shifted all of the programmatic campaigns that were running through supply-side platform Sharethrough to the adtech firm's green private marketplaces, trademarked as GreenPMPs. The product is designed to reduce the carbon emissions associated with ad campaigns by identifying and removing "climate risk"...
O Brother, Where Art Thou
Is it just me, or does the industry feel a little flat lately? Of late, it sometimes feels like day-old bread ...it feels like it lacks some soul. How do we shake the complacency and The post O Brother, Where Art Thou first appeared on OOH TODAY.
OOH Classifieds Today —11 Opportunities
— The New Year is the best time to land a new position. Assert yourself in 2025 --Outdoor Advertising Sales, National AE, Marketing Manager, Digital Content Mgr, Real Estate/Leasing Rep, AE, Regional Sales & Account Mgr, Graphic Designer The post OOH Classifieds Today —11 Opportunities first appeared on OOH TODAY.
Anomaly heads for the winning post with SkyBet
Anomaly has won the SkyBet account just in time for the Cheltenham national hunt racing festival where SkyBet is launching what it calls its always-on racing platform. And the hero of the campaign is not a free bet or combination thereof but horses – in this case as a G.O.A.T (greatest of all time.) Able … The post Anomaly heads for the winning post with SkyBet first appeared on More About Advertising.
People problems in agencies are the result of a fault in the machine
Who’d want to be a chief people officer in one of today’s ad holding companies? Lindsay Pattison (left) is leaving the role at WPP after 16 years at the holding company, most notably as the boss of media agency Maxus which was merged with MEC to make Wavemaker. While ‘chief people officer’ is clearly an … The post People problems in agencies are the result of a fault in the machine first appeared on More About Advertising.
Why Intuit is marketing TurboTax and Credit Karma together for the first time
Under new chief marketing officer, Intuit debuts ad promoting TurboTax services in the Credit Karma app.
The top 5 creative campaigns to know about right now
Universal truths led to bigger ideas in several campaigns this week, while a chilling warning took the top spot.
How brands are using custom AI to improve programmatic ad buying
Lenovo, Sargento and more advertisers customize algorithms through a growing roster of ad tech startups such as Chalice AI.
How TV’s new ad leaders are strategizing for an upfront season that will define the industry
Leading execs have ascended at a time when their businesses are significantly shifting.
