Business as Usual in an Unusual Economic World
we shall overcome whatever the political world throw in our direction, as we have done consistently over the years. We may be the world's oldest medium but let's The post Business as Usual in an Unusual Economic World first appeared on OOH TODAY.
Summer in January
When it comes to urban planning, it’s easy to put off projects like bus benches until summer The post Summer in January first appeared on OOH TODAY.
How Much Does It Cost to Be on a Billboard?
In today’s competitive advertising landscape, billboard advertising remains a powerful tool for boosting brand visibility and capturing the attention of potential customers. With the sheer volume of advertisements consumers encounter daily, billboards offer a unique advantage: they are hard to miss and can make a lasting impression. Whether you’re looking to promote a new product, […] The post How Much Does It Cost to Be on a Billboard? appeared first on bMedia.
Is a Billboard Campaign the Missing Piece for Your Business? Here’s What to Consider.
The start of the year for most marketing teams means quarterly planning, budget allocation, and setting priorities. An important question to tackle: Which efforts will deliver the biggest ROI, and how can we predict where to allocate resources effectively amid evolving technology and unpredictable consumer behavior? The one thing every marketer can indefinitely be certain […] The post Is a Billboard Campaign the Missing Piece for Your Business? Here’s What to Consider. appeared first on Blip Billboards.
News from the North
Advantage Advertising in Lewiston has a new owner. The Lewiston Tribune recently reported that Michelle Ralston purchased the agency from Charles Christopher. Ralston, who was previously the agency’s Media Director, … The post News from the North first appeared on Idaho Ad Agencies.
The Complete Guide to Advertising on Streaming Services
As the landscape of streaming services like Netflix, Hulu, and Disney+ expands, OTT advertising agencies are discovering new horizons for reaching highly segmented audiences. By utilizing unique ad formats, leveraging user data, and understanding viewer behavior, advertisers can craft targeted campaigns that resonate with consumers. This article breaks down effective strategies to enhance your advertising […]
LA Stations Saw Audience Increase During Wildfire Coverage
Los Angeles' local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases, especially as the fires began to spread. According to Nielsen data, market leader KABC...
Boots and Ogilvy settle for ‘Savvy Savers’ campaign
Like easyJet and VCCP this week, Boots and Ogilvy have created a TV campaign that looks like the kind of ads you see on social media. The work is also showing on social, of course, and promotes a “Savvy Savers” line to tempt people to part with their money after Christmas has mostly emptied their … The post Boots and Ogilvy settle for ‘Savvy Savers’ campaign first appeared on More About Advertising.
Google investigated by UK watchdog over search dominance
CMA to look at impact on consumers, businesses, advertisers and publishers, as well as collection of data Business live – latest updates Google is being investigated by the UK competition watchdog over the impact of its search and advertising practices on consumers, news publishers, businesses and rival search engines. The tech company accounts for more than 90% of general searches in the UK, according to the Competition and Markets Authority.
