Dallas Fox Station to Relocate to Irving, Build New Studio
Dallas-Fort Worth's Fox-owned and-operated duopoly KDFW and KDFI will build a new, purpose-built television studio and state-of-the-art content creation center in Irving-Las Colinas, Texas. "We are pleased to relocate to Irving in what will be a grade-A complex, and we thank Mayor Stopfer and the Irving-Las Colinas Chamber of Commerce for making this possible," said...
Agencies Prepare to Shift Social Strategies as TikTok Ban Looks Likely
Brands and agencies have been seemingly unruffled about a potential TikTok ban becoming a reality in the U.S.--until now. After the Supreme Court displayed skepticism on Friday while hearing oral arguments in two cases taking aim at the legality of a ban, agencies are now seriously seeking out alternative places for their clients' media dollars....
Avocados From Mexico opts for AI-generated Gronk videos over Super Bowl spot
Avocados From Mexico’s videos featuring a digital avatar of Rob Gronkowski are personalized to users via a combination of AI tools.
Reese’s Super Bowl 59 Ad Teasers Show Return to Wacky Humor
Reese's has some monumental, lava-related news, according to the teasers for its Super Bowl 59 commercial. The Hershey brand is returning to the Big Game for the second consecutive year. Reese's plans to run a 30-second ad, created again by agency Erich & Kallman, but has yet to share which product will be the focal...
Apple TV+ Stages an Eerie Stunt at Grand Central for Severance Season 2
Apple TV+ engaged in some dystopian performance art to promote the second season of its hit show Severance. On Jan. 14 at Grand Central Terminal in New York, actors Adam Scott, Britt Lower, and Zach Cherry appeared as their Severance characters in a pop-up glass cube resembling an office cubicle. They caught people's attention as...
BBC Dominated Christmas Viewing (but Squid Was on the Menu)
Visions of the family huddled around Netflix this Christmas remained a dream in the mind of an SVOD giant, as the BBC dominated UK viewing for the 2024 Christmas period. According to the latest Barb data, BBC One was responsible for the 14 most-watched shows of the Christmas week (23rd-29th December), led by the Gavin Read More
Nextdoor Names New CRO as Part of Broader Turnaround
The social platform Nextdoor named executive Michael Kiernan as its new chief revenue officer on Wednesday, part of a broader bid from the company to reinvent itself and its advertising business under refreshed leadership. Kiernan, who first joined Nextdoor in 2018, has served as CRO on an interim basis since April. In his newly official...
TikTok Changed How Americans Shop. Brands Will Need to Fill the Engagement Void
By any metric, ByteDance's TikTok is nothing less than a phenomenal success. Launching abroad in 2016, then stateside in 2018--a latecomer to the social media platform landscape, in fact--its current 1.8 billion monthly active users (MAU) make it the fifth-largest social media platform worldwide, and by some reports the most engaging platform as measured by...
Coors Light Super Bowl 59 Ad Finds ‘Office Space’ for a [Half] Case of the Mondays
Coors Light is throwing its latest Super Bowl party like it's 1999. That year, Mike Judge released the dark comedy Office Space about a software company employee enduring the bleak monotony of day-to-day cubicle work. When one of the lead's more chipper coworkers diagnoses his workplace complaints as "a case of the Mondays"--a phrase that...
In the post-Leo world who’ll be able to show there’s money in ad creativity?
Is it news when a London creative agency CEO leaves? James Fox is stepping down at Havas after three years (mostly under then group boss Xavier Rees, newly installed at AMV BBDO) even though the agency seems to have done tolerably well in the period. Havas is now a standalone quoted agency in Amsterdam and … The post In the post-Leo world who’ll be able to show there’s money in ad creativity? first appeared on More About Advertising.









