Michelob Ultra preps for Super Bowl with new brand platform and big media spending plans
Michelob Ultra’s “Play for an Ultra” recalls historic theme; non-alc Ultra Zero to appear in Big Game ad.
Snapchat creators promote the app in new ads during TikTok turmoil
Creators star in videos promoting Snapchat as their app of choice in a Snap campaign that coincides with TikTok’s troubles in the U.S.
12 creative campaigns to know about today
Among the notable campaigns for Jan. 15: Apple TV+’s live ‘Severance’ stunt in Grand Central Terminal and Oreo’s new online game.
How TikTok alternatives are competing for brands and creators—industry leaders break it down
RedNote, which has attracted Duolingo, is among the apps vying for brands and creators as TikTok faces a potential US ban
Week of Jan. 6 Cable News Ratings: Fox News and MSNBC Are the Big Winners of a Busy News Cycle
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 6, 2025. January has proven to be a busy news month so far, especially outside the political arena. The first full week of 2025 included former President Jimmy Carter's state funeral and the tragic Los Angeles wildfires. Both news...
Tools of the Trade: Jeff Maggs from Brunner
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
The Trade Desk Acquires Ad Data Provider Sincera
Programmatic adtech platform The Trade Desk took a rare walk down the merger and acquisition path, announcing an agreement Wednesday to acquire digital ad data provider Sincera. The transaction marks just the second publicly-announced acquisition for The Trade Desk, which scooped up identity resolution technology provider AdBrain in October 2017. "In recent years, the digital...
Sinclair Restructures Debt in Possible Hopes of More Deregulation
Sinclair said it has deals with select creditors to boost its liquidity and strengthen its balance sheet for the long-term, meaning the station group may be expecting the Trump administration to open the market up for more station acquisitions. Sinclair Television Group and certain affiliated entities have entered into a "transaction support agreement" or TSA...
Once a Shy Kid, Ryan Detert Found His Voice With Mentorship
ICYMI: Influential, the largest influencer marketing firm in the world by revenue, was acquired by Publicis Groupe last summer. But in an alternate universe, founder and CEO Ryan Detert never mustered the confidence to follow his instincts and build the company. Through the nonprofit Big Brothers Big Sisters of America, Detert got the guidance and...
Dallas Fox Station to Relocate to Irving, Build New Studio
Dallas-Fort Worth's Fox-owned and-operated duopoly KDFW and KDFI will build a new, purpose-built television studio and state-of-the-art content creation center in Irving-Las Colinas, Texas. "We are pleased to relocate to Irving in what will be a grade-A complex, and we thank Mayor Stopfer and the Irving-Las Colinas Chamber of Commerce for making this possible," said...
