Super Bowl Alert—what we know so far about the 2025 Big Game
Ad Age is counting down to Super Bowl LIX. In the weeks leading up to the game, which will air on Fox on Feb. 9, Ad Age will bring you breaking news, analysis and first looks at the high-stakes Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them via email. Who’s in? It’s shaping up to be another big year for newcomers—nine brands will be advertising in the game for the first time, according to the latest tally, including Bosch, Coffee mate, Duracell, Häagen-Dazs, Instacart, NerdWallet, Ritz, Totino’s Pizza Rolls and MSC Cruises. In[...]
Australia Awaits: Discover the Land Down Under with Digital OOH at The Big Picture Suntec
Tourism Western Australia’s fascinating campaign “Western Australia: Walking on a Dream” encourages the globe to experience Western Australia’s unique delights through a breathtaking Digital Out-of-Home (DOOH) display at Singapore’s The Big Picture Suntec. This campaign tries to captivate travelers’ hearts by highlighting Western Australia’s enchanting charm, from its beautiful beaches to its historic landscapes. Western […] The post Australia Awaits: Discover the Land Down Under with Digital OOH at The Big Picture Suntec appeared first on The Perfect Media Group.
Why Are You Seeing India Everywhere in Singapore? Outdoor Tourism Ads Dominate Singapore’s Malls
If you’ve recently shopped or strolled through some malls in Singapore, such as Orchard, Bugis Street, Era Apac Centre, Star Vista, Queensway Shopping Centre, People’s Park Complex, ESR BizPark, or Chinatown Point, you may have noticed something intriguing the abundance of advertisements promoting India as a tourist destination. From digital billboards to interactive displays and […] The post Why Are You Seeing India Everywhere in Singapore? Outdoor Tourism Ads Dominate Singapore’s Malls appeared first on The Perfect Media Group.
Boosting Sales with Style: 8 Key Spots, Endless Impact – Indomie x NewJeans DOOH Campaign Takes Singapore by Storm
Indomie has shocked the world again, this time with a fresh twist: a collaboration with K-pop sensation NewJeans and dynamic Digital Out-of-Home (DOOH) campaigns in Singapore. Famous for rich flavors, affordability, and quick preparation, it has become a favorite among locals and expatriates. The brand’s flagship product, “Mie Goreng,” along with other variants like Soto […] The post Boosting Sales with Style: 8 Key Spots, Endless Impact – Indomie x NewJeans DOOH Campaign Takes Singapore by Storm appeared first on The Perfect Media Group.
Dotdash Meredith Lays Off 143 Staff, Citing a Shifting Media Landscape
The digital media company Dotdash Meredith, which is home to dozens of editorial brands including People, Southern Living, and Food & Wine, laid off 143 staff in a round of cuts on Thursday morning, according to a person familiar with the matter. The company confirmed the layoffs to ADWEEK. The cuts affect staff across multiple...
Rokt Closes $335 Million Secondary Transaction and Merges With mParticle
Rokt is merging with customer data platform mParticle through a $300 million investment. The deal will allow mParticle clients to easily advertise through Rokt, which runs ads on the purchase confirmation page of ecommerce websites like Macy's and Just Eat. MParticle runs a customer data platform that brands use to manage their data. This technology...
How Triller’s CEO Plans to Poach TikTok Creators
As a U.S. ban looms, creators are actively looking for TikTok alternatives that can help them build an audience and surface their content. YouTube's Shorts and Instagram's Reels are the two biggest formats attracting creators. But smaller apps want in, too. Ten-year-old Triller is one such app. The video app gained traction during the first...
Revolving Door Roundup: NBC News and CNN Name New White House and Capitol Hill Teams
New president, new team: NBC News has unveiled the political team that will cover the next four years of Donald Trump's second administration. Peter Alexander will continue to serve as chief White House correspondent, while Garrett Haake joins as senior White House correspondent, and Yamiche Alcindor and Vaughn Hillyard depart the campaign trail to become...
13 creative campaigns to know about today
Among the notable campaigns for Jan. 16: Häagen-Dazs and Reese’s Super Bowl teasers and Eli Manning’s Pizza Hut pizza “signed” with Hidden Valley Ranch.
Worried Sick About TikTok’s Looming Fate? Here Are Three Reasons to Chill Out.
As the possible execution date for TikTok nears, speculation is rife not only about what will happen to the app with 150 million American users but what might happen if the axe falls as early as Sunday. For some TikTokers--hugely popular influencers especially--the end of the app might feel like Armageddon, simply because similar video-sharing...
