Delta CMO Alicia Tillman on Taking Over the Sphere at CES
Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Alicia Tillman, CMO of Delta, fresh from the company's headline-making centennial celebration at the Sphere during CES 2025 in Las Vegas. They discuss the journey to creating this immersive experience, which blended airline nostalgia with future innovation through multimedia effects including...
NFL and Bleacher Report Team Up for Content Rights and Super Bowl Coverage
The NFL is adding Bleacher Report to its team this offseason with a multiyear deal that hopes to turn the Warner Bros. Discovery digital platform's audience and content, as well as the league's highlights and sponsors, into a dynasty. The partnership, which began on NFL Wild Card weekend, gives Bleacher Report and House of Highlights...
Potential TikTok ban—how brands are posting about the possible shutdown
Social media managers are both joking about and lamenting the possible TikTok shutdown.
Here’s How to Watch Donald Trump’s Inauguration
President-elect Donald Trump is set to begin his second term in the Oval Office on Monday, Jan. 20. The Inauguration Day ritual will attract considerable attention as Trump returns to office with a tighter grasp on the various branches of power. In addition to Republican control of the House and Senate, he also has a...
Mobile Billboard Trends to Watch for in 2025
Image source: Movia Media In today’s competitive advertising landscape where every brand is fighting for limited ad space, it’s more crucial than ever to ensure your message reaches the right audience. Traditional advertising methods are no longer enough to break through the noise. Whether it’s through advertising on trucks or an elevator in a shopping […] The post Mobile Billboard Trends to Watch for in 2025 appeared first on .
Effective Outdoor Advertising Strategies for High-Rise Properties
Image source : AdobeStock Are you looking for ways to make your high-rise property stand out? Grabbing attention isn’t always easy with so many competing structures in urban landscapes. Luckily, the right outdoor advertising strategies can make a big difference. They can boost your visibility, attract potential tenants or customers, and help your property stand […] The post Effective Outdoor Advertising Strategies for High-Rise Properties appeared first on .
Buyers’ Enthusiasm for CTV Remains, but Measurement Must Step Up to Justify Investment
New data from IAB shows that buy-side enthusiasm for connected TV remains strong, as US CTV advertising is projected to see the highest growth in percentage terms of any media channel in 2025. But insights into buyers' mindset suggest that this increase in spend must be met by improvements in CTV measurement, which is still Read More
New York’s Severance Pop-Up Is a Genius Tie-In to Season 2’s Plot
When Apple TV+ dropped a glass-walled cubicle into New York's Grand Central Terminal on Jan. 14, it seemed like a standard promotional stunt, in this case for Season 2 of its hit sci-fi workplace drama Severance. Then three of the show's stars appeared--in character. Instead of posing for selfies or signing autographs, they strolled into...
Donald Trump Wanted to Ban TikTok: Now Will He Be the One to Save It?
President-elect Donald Trump, who takes office the day after the law banning TikTok in the U.S. goes into effect, is reportedly mulling an executive order that would stay the ban by 60 days or 90 days to allow time for negotiating a sale of the application by Chinese parent company ByteDance, or some other alternative....
Super Bowl Alert—what we know so far about the 2025 Big Game
Ad Age is counting down to Super Bowl LIX. In the weeks leading up to the game, which will air on Fox on Feb. 9, Ad Age will bring you breaking news, analysis and first looks at the high-stakes Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them via email. Who’s in? It’s shaping up to be another big year for newcomers—nine brands will be advertising in the game for the first time, according to the latest tally, including Bosch, Coffee mate, Duracell, Häagen-Dazs, Instacart, NerdWallet, Ritz, Totino’s Pizza Rolls and MSC Cruises. In[...]
