The fundamentals of CPG measurement—what marketers need to know
With more channels and fragmented shopping habits to contend with, CPG marketing needs to rethink measurement in order to fully understand consumer habits.
NBA Slam Dunk Contest Is a Marketing Layup for Players Building a Platform
For former NBA slam dunk champion Jason Richardson, the value of legacy isn't what he could throw down but what he can pass down. Richardson won the NBA Slam Dunk Contest during his first two seasons in the league in 2002 and 2003--including an inbound pass and a reverse slam during his second year. He's...
Shake Shack CMO Jay Livingston to Step Down in March
Shake Shack's chief marketing officer (CMO) Jay Livingston is leaving his role at the end of next month, he confirmed to ADWEEK. He has yet to announce his next move. Livingston made the announcement today in a lengthy post on his LinkedIn page. "I'm finally getting around to writing this, but after over six incredible...
Vice Selects ITV Studios for Exclusive Global Distribution
Vice Studios, the studio division of Vice Media, has announced ITV Studios as its exclusive global distribution partner, the companies announced this morning. ITV's production and distribution arm will represent future projects in the Vice Studios' pipeline, according to the partners, following an "extensive industry-wide evaluation" by the media business. As part of the deal, Read More
Barb Plans to Measure TV Viewing for 200 YouTube Channels
UK TV measurement body Barb this morning announced a new initiative, together with research partner Kantar Media, to start measuring TV viewership across 200 top YouTube channels. While Barb (and some other measurement bodies) already report YouTube viewership on TV sets generally, the company claims it will become the first joint-industry committee in the world Read More
9 creative campaigns to know about today
Among the notable campaigns for Feb. 26: meal service CookUnity’s peep-show pop-up and ESPN’s cure for “Bracketbrain.”
Max Says It’s Game Over for Sports Tier Add-On
After previously announcing that a B/R Sports add-on would become available to Max subscribers at an additional cost, Warner Bros. Discovery is changing its game plan. Today, WBD clarified that its plans to go with a paid sports add-on, which were originally announced in 2023, will not move forward ... "for now," the company added...
Indiana Meteorologist Doppler Dan Reynolds has Died at 71
Longtime WTWO meteorologist Dan Reynolds, known as Doppler Dan or Dop has died. He was 71 years old. He started working at the Terre Haute, Indiana NBC affiliate in May 1993. Reynolds worked his entire 32 year career as a weekend meteorologist. "I'm deeply saddened by the passing of Dan Reynolds," Tim Sanders, vice president...
Monday, Feb. 24 Evening Cable News Ratings: Joy Reid’s Final Show Is 1st in the Demo for MSNBC
Joy Reid's final appearance on MSNBC was also the network's most-watched show in the Adults 25-54 demo. In total viewers, The ReidOut landed in second place behind The Rachel Maddow Show and edged out The Last Word with Lawrence O'Donnell by just 59,000 total viewers. Meanwhile, The Five once again topped total viewers for Fox...
SkinnyPop Upstages Jennifer Aniston as Hershey Brand Hits the Oscars
This may seem like a ridiculous question, but in what world is a salty snack more famous than Jennifer Aniston? In ad land, of course, via a new campaign for SkinnyPop in which The Morning Show and Friends star becomes the Hershey-owned popcorn's first celebrity endorser and its most curiously unrecognized devotee. The 30-second spot,...
