India Bulls Dominates Delhi/NCR Skyline with Precision-Placed Outdoor Campaign
The Delhi/NCR skyline recently became a billboard for smart investments — quite literally — thanks...
Left unattended
I should have known better. I left this site unattended for a while. It’s been pretty quiet, and there’s been no shortage of other things going on. You know, life … The post Left unattended first appeared on Idaho Ad Agencies.
VML wins UK’s first Grand Prix and BETC Paris wins first Luxury Lions
Cannes 2025 hasn’t been the UK’s strongest performance so far, but VML London has provided a boost on Day 4 by winning a Grand Prix in Creative Strategy for Dove and How a soap brand created a global self-esteem movement. The UK also won two Golds in Creative Effectiveness. In the first year of Luxury … The post VML wins UK’s first Grand Prix and BETC Paris wins first Luxury Lions first appeared on More About Advertising.
Apple’s ‘Shot on iPhone’ Scores Cannes Grand Prix for Creative Effectiveness
Apple's "Shot on iPhone," marking its 10th anniversary this year, took home a Cannes Lions Grand Prix in Creative Effectiveness.
Why Broadcasters Must Open the Programmatic Pipes for New-to-TV Advertisers
Broadcasters have long been "the trusted stewards of premium content", writes Rajeev Goel, Co-Founder and CEO of PubMatic, but as eyeballs migrate to CTV and social video services, opening that premium video inventory to a broader spectrum of advertisers is essential. In this article, Goel makes the case for bringing in advertisers who have never Read More
Nashville Results, Midwest Rates
Post Content
Building a Power Trio of Creatives, Marketers, and Tech
This post was created in partnership with Adobe Marketing and creative teams may work differently, but their goal is the same: deliver fresh, relevant content that drives results—fast and at […]
Lab Podcast: Episode 172
The Evolution of Retail Media Networks (Ft. Parbinder Dariwhal from CVS Media Exchange) https://medium.com/media/cde9fd1bbf3c6bc382c0670b31ddcf1e/href This week on Floor 9, we’re diving deep into the fast-changing world of retail media networks with Parbinder “Parbs” Dariwhal, VP and GM of CVS Media Exchange (CMX). With 72% of purchases now beginning within retail ecosystems and average U.S. consumers seeing 47 retail media ads daily, it’s clear we’re in a new media era — one driven by data, co-creation, and in-store innovation. Parbs joins hosts Ryan and Adam to break down how CMX is redefining retail media through partnerships with platforms like Reddit, leveraging interest-based conversations[...]
Bose Has Paused Paid Search In the US
Bose temporarily shut off its paid search ads across the U.S., after CMO Jim Mollica hypothesized that paid search was taking too much credit for driving sales.
Jane Austin: want the celebrity experience at Cannes? There’s some free merch for that..
So having moaned about the cost of Cannes, the plight of indies and the sidelining of DEI in my previous columns, I’ve decided to lighten up and focus on what excites people at Cannes most: the celebrities. Once upon a time, celebs at Cannes were flown in by big agencies or brands desperate for some … The post Jane Austin: want the celebrity experience at Cannes? There’s some free merch for that.. first appeared on More About Advertising.
