GroupM CEO Brian Lesser Revamps Global Leadership Structure
GroupM CEO Brian Lesser unveiled a new global leadership structure and team Tuesday for the media investment arm of holding company WPP. Lesser spoke with ADWEEK earlier this month and said he was in a "massive hurry" to advance GroupM's business, adding that he believes GroupM must shift from "a collection of companies to one...
How Brands TikToked Their Way Through a Supreme Court-Trump Flip-Flop
It's been a busy few days in U.S. politics, from Donald Trump's tech-CEO-studded presidential inauguration, the declaration of a "border emergency," and the revoking of federal DEI guidelines. Amidst all this, America's 47th POTUS found time to sign an executive order instructing the attorney general's office to delay by 75 days enforcing a Supreme Court...
Local Meteorologists React to Allen Media’s Hub Announcement
After Allen Media Broadcasting said it would hub some local weather forecasts using The Weather Channel in Atlanta, reaction came from those affected and from news outlets looking to understand how the moves would affect local stations Allen operates 27 broadcast television stations in 21 U.S. markets. The Byron Allen-owned media group acquired The Weather...
Totino’s Super Bowl 59 Teaser Hints at More Alien Interactions
Totino's Pizza Rolls is betting that snacks, comedy, and aliens will be the way to people's hearts and stomachs with its upcoming Super Bowl debut. The General Mills brand has again enlisted comedy duo Tim Robinson and Sam Richardson to bring its bite-sized pizza nuggets to the big stage, along with a crying girl and...
CASS: when switching bank accounts is like a dodgy blind date
Remember Renault’s famous ‘Papa and Nicole’ ads featuring inter-generational romance as well as small cars? Someone at House337 maybe has a long memory too, as in this new ad for CASS (Current Account Switch Service), the government’s attempt to make it easy to switch bank accounts. So we have a blind date that misfires, showing … The post CASS: when switching bank accounts is like a dodgy blind date first appeared on More About Advertising.
A new era in audio attribution: Unlocking the power of broadcast measurement
Audio advertising has traditionally seemed difficult to measure, but a new methodology from Audacy and Claritas proves that full attribution is possible.
Indie Agencies Seek a Competitive Edge as Talent Rejects WPP Office Mandate
WPP made a bold move last week as the first major company in the ad industry to mandate that its 100,000-plus employees around the globe must return to the office four days per week. Five years on from the pandemic, there are legitimate reasons to return. Following in the footsteps of other major corporations, from...
This Airport Retailer is Launching an Ads Business in North America
Brands will soon be able to buy in-store ads across more than 340 airport, resort, and train station shops in North America, thanks to a new travel-focused retail media network launching today from WHSmith. Bose and Pepsi have already signed on as advertisers. It's the latest in a series of new category entrants to the...
We Are Social Promotes Rebecca Coleman to North America CEO
Social creative agency We Are Social has elevated U.S. CEO Rebecca Coleman to North America CEO to oversee the agency's operations across the U.S. and Canada. In her expanded role, Coleman will focus on strengthening cross-market resources and operations across the New York, Los Angeles, and Toronto offices, and driving growth through innovation in products...
OOH Best Creative Last Week Today
GUESS, Gondolas, Protein Bars & PETA —here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
