Apple is the world’s most valuable brand—but Walmart is gaining on tech leaders
The world’s four most valuable brands are technology companies.
10 creative campaigns to know about today
Among the notable campaigns for Jan. 21: Super Bowl teasers for Pringles and Totino’s Pizza Rolls, and the return of ESPN’s Big Ring.
GroupM restructures its leadership team under global CEO
Brian Lesser makes his first changes to GroupM’s global agency structure, including new chief client officer and chief business officer roles.
Navigating the Evolving Pet Care Market With Mars Pet Nutrition
In this episode of the Brave Commerce podcast, Sarah Hofstetter and Rachel Tipograph sit down with Jean-Paul Jansen, CMO of Mars Pet Nutrition North America, to discuss the evolving pet care market. Jean-Paul shares how Mars adapts to trends like premiumization and shifting consumer expectations, from innovative product launches to strategic use of retail media...
3 Ways the Future of TV Was on Display at CES, According to Experts
The future of TV was on display at CES, and data and artificial intelligence were at the center of it. Media buyers, executives, and leaders in the tech industry flooded the Las Vegas Convention Center at the Consumer Electronics Show earlier this month, seeing the latest tech and trends affecting the TV ad industry. To...
How Netflix and Other Streamers Reached Record Ratings in December
Streamers had a festive holiday season full of football and blockbusters. According to Nielsen ratings from its Gauge December 2024 report (which accounts for viewership from Nov. 25 through Dec. 29), TV viewing was up 4% month over month, with streamers gaining a big share of audience time. Linear still outperformed streaming in terms of...
How to Advertise in Movie Theaters
Advertising in movie theaters provides an exceptional opportunity to engage a captive audience. Most brands use a movie theater advertising agency to manage and oversee these ads. Advertising on the big screen leverages the immersive cinema environment to deliver ads that are visually compelling and memorable. In this article, we will explore the strategies to […]
GroupM CEO Brian Lesser Revamps Global Leadership Structure
GroupM CEO Brian Lesser unveiled a new global leadership structure and team Tuesday for the media investment arm of holding company WPP. Lesser spoke with ADWEEK earlier this month and said he was in a "massive hurry" to advance GroupM's business, adding that he believes GroupM must shift from "a collection of companies to one...
