A new era in audio attribution: Unlocking the power of broadcast measurement
Audio advertising has traditionally seemed difficult to measure, but a new methodology from Audacy and Claritas proves that full attribution is possible.
Indie Agencies Seek a Competitive Edge as Talent Rejects WPP Office Mandate
WPP made a bold move last week as the first major company in the ad industry to mandate that its 100,000-plus employees around the globe must return to the office four days per week. Five years on from the pandemic, there are legitimate reasons to return. Following in the footsteps of other major corporations, from...
This Airport Retailer is Launching an Ads Business in North America
Brands will soon be able to buy in-store ads across more than 340 airport, resort, and train station shops in North America, thanks to a new travel-focused retail media network launching today from WHSmith. Bose and Pepsi have already signed on as advertisers. It's the latest in a series of new category entrants to the...
We Are Social Promotes Rebecca Coleman to North America CEO
Social creative agency We Are Social has elevated U.S. CEO Rebecca Coleman to North America CEO to oversee the agency's operations across the U.S. and Canada. In her expanded role, Coleman will focus on strengthening cross-market resources and operations across the New York, Los Angeles, and Toronto offices, and driving growth through innovation in products...
OOH Best Creative Last Week Today
GUESS, Gondolas, Protein Bars & PETA —here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Trump’s New Information Empire: The Digital Takeover of America?
On January 20, 2025, the world watched as Donald Trump was sworn in—again—as the 47th President of the United States. But this wasn’t just any inauguration. This wasn’t just about the transfer of power. This was about who holds the keys to the internet itself. Because standing in the VIP section, watching with keen interest, […]
Marketing to Gen Beta, Gen Alpha, Gen Z, millennials, Gen X and boomers—what brands need to know in 2025
A look at where each generation stands in 2025 and how marketers can reach the various groups.
Contextual ad targeting—5 things marketers need to know about streaming’s latest obsession
A guide to contextual advertising’s latest iteration, the media companies leaning into it and what it means for brands.
Future-focussed EY Finks Different
The world’s business movers and shakers are heading to Davos (some of the ‘tech bros’ hotfooting it from creeping up to Donald Trump in Washington) to try to find some light amid the encircling economic doom (unless you’re a big tech shareholder, in which case you’re probably OK.) Accountancy giant (and much else) EY will … The post Future-focussed EY Finks Different first appeared on More About Advertising.
Reebok Diversifies with Expansion into Golf
Reebok is teeing off in golf! The iconic sportswear brand has announced a partnership with Sports Casuals International to expand its presence in the golf market. Expect to see a new line of performance apparel and footwear designed for both on-course play and everyday wear. The article Reebok Diversifies with Expansion into Golf appeared first on World Branding Forum.
