Amazon thinks we need a recent past reminder at Christmas
Advertisers and agencies tie themselves in all kinds of knots each Christmas – this year, it seems, both Asda and McDonald’s will be basing their Christmas hopes on The Grinch – but sometimes it’s best to keep it simple. A couple of years back this one scored mightily for Amazon and it’s set to return … The post Amazon thinks we need a recent past reminder at Christmas first appeared on More About Advertising.
Awakening ‘a little bit Piyush Pandey’ in all of us
Over the last few days tributes have been pouring for Piyush Pandey. His passing away is a great loss for the world of brands and advertising. His work & legacy touched millions of lives as witnessed by the heartfelt expressions from not just advertising & marketing folks but common people too. While reading the various [...] The post Awakening ‘a little bit Piyush Pandey’ in all of us appeared first on Bhatnaturally.
The Evolution of Layoffs: A Corporate Love Story
There was a time when layoffs felt like failure.A bruising, reluctant move. A last resort.Now? They’re a business model , a recurring ritual in the quarterly earnings liturgy.A cleansing ceremony to reassure investors that “discipline” still rules. Let’s rewind. The Pandemic Years “We’re All in This Together!” 2020 changed everything.Or so we thought. As the […]
NBCU’s Big Bet on Linear Sports TV Defies Streaming Trends
Sports linear channel NBCSN is set to launch this fall.
Why The Future Of Publisher Monetization Depends On Transparency, Not Volume
Publisher monetization choices are among the most covered and critiqued aspects of our industry. I’m as guilty as anyone; it has been the throughline of everything I’ve written about since 2023. If you’d prefer to skip the archives, here’s the summary: The core challenge with publisher monetization is the perception that more partners, requests and […] The post Why The Future Of Publisher Monetization Depends On Transparency, Not Volume appeared first on AdExchanger.
Sole Purpose: Unless Collective and Under Armour’s Plastic-Free Sportswear
The future of sneakers and athletic wear is eco-conscious.
Best Context-First YouTube Ad Campaigns for the Holidays
The holiday season is advertising’s biggest stage. Every brand wants to shine, but consumers are flooded with holiday promotions both online and offline. With global online sales projected to reach $1.4 trillion in 2025, the opportunity and the stakes are higher than ever. For advertisers, the challenge is no longer just visibility. It is about […]
Acast’s CEO On Why Audio Doesn’t Need Video – Or Political Ads – To Win
Despite its steady growth, digital audio still carries the reputation of an underachiever. In an attempt to close the gap between ad spend and time spent with podcasts and music, many of the big audio incumbents are embracing video and chasing political ad budgets to balance the books. But “video is an enhancement, not a […] The post Acast’s CEO On Why Audio Doesn’t Need Video – Or Political Ads – To Win appeared first on AdExchanger.
Why Ugg Keeps Inviting Fans Into Its Warm, Fuzzy Universe IRL
Feel House pop-up is now a 'fundamental' part of Ugg's strategy.
