Billboard or Waterfall? Percy Jackson Blurs the Lines—and the Sidewalk The post The Best Billboard I Saw Today first appeared on OOH TODAY.

Head of advertising and data at Sky will lead C4’s response to threatened Comcast takeover of ITV Channel 4 has raided Sky for its new chief executive as the broadcaster faces the prospect of a takeover of ITV by Comcast that would pose the biggest threat in its four-decade history. Its board is understood to have agreed the appointment of Priya Dogra, the head of Sky’s advertising, data and new revenue, as its new chief executive.

Dan Brown’s long-awaited eighth book, TheSecret of Secrets, is getting a marketing boost for the holidays with the help of creative agency Nail Communications. While the book is a thriller full of intrigue, mysteries, and action, Nail leaned into humor to convey the uniquely absorbing experience of reading a Dan Brown novel. “Brown’s books are deeply researched and full of thought-provoking ideas, but it’s the breakneck pacing and relentless cliff hangers that make them such addictive page turners,” observed Nail Creative Partner, Alec Beckett. “And we saw a lot of comic potential in the idea of the unintended consequences of picking up a book[...]

Plus, rising to the challenge of achieving scale and consistency globally.

Accenture says all its staff are now ‘reinventors’ (as opposed to boring old consultants) and Google has joined it on the reinvention trail with this year’s annual ‘Year in Search’ number, produced in-house. Tech can seemingly produce the constant revolution/reinvention Chairman Mao set his sights on, without the millions of casualties. Interesting to see what … The post Google sets out its reinvention stall for 2025 and beyond first appeared on More About Advertising.

In this week's Week in Charts, Netflix vs Paramount's market shares, Future's Google zero resilience, and the price of personal data. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week     Number of the Week   Charts of the Week Warner Bros. Read More

Tech company has installed the advertising screens in hundreds of apartment blocks across 20 British cities Digital billboards that can film viewers’ responses to adverts have been installed in hundreds of apartment blocks, in a move that civil liberty campaigners called “creepy as hell”. The supplier, 30Seconds Group, says the cameras allow them to track “occupant engagement” from residents who are a “captive audience” as they wait for lifts to their apartments.

The annual report finds nostalgia and Gen Z’s preferences will shape the year ahead

wonder why we haven't seen predicted growth pushed beyond 3% market share ...bring DOOH into the transparent performance age. The post Why I Swapped Billboards for Independent Verification first appeared on OOH TODAY.

The world of Out-of-Home (OOH) advertising is undergoing a technological revolution. Traditional billboards — once...