Criteo Says It’s Bullish On The Future, But The Market’s All Bears
Criteo stock dropped sharply on Wednesday morning after the company reported a decline in revenue in Q4 2025 compared to the year before. The company also reported a drop in the company’s take rate and profitability – net profit for Q4 2025 was $46 million, down from $72 million the year before. Criteo is carrying […] The post Criteo Says It’s Bullish On The Future, But The Market’s All Bears appeared first on AdExchanger.
European Publishers File Antitrust Complaint Against Google’s AI Offerings
The European Publishers Council (EPC), a trade group which counts News UK, Axel Springer, The Guardian, Grupo Prisa, Bauer Media and Condé Nast among its members, has filed a complaint with the European Commission accusing Google of abusing its dominant position in the search engine market through its deployment of AI tools in the Google Read More
How Brands Build Big Game Momentum Through Data and Cultural Alignment
This post was created in partnership with Zappi Landing a spot in the Big Game involves much more than a single commercial. The most effective campaigns are built on months […]
Stat of the Week: The Power of the “Regular”
When we think of advertising for entertainment destinations, we often focus on acquiring new customers. However, recent data suggests The post Stat of the Week: The Power of the “Regular” first appeared on OOH TODAY.
Warburtons shows value of staying power
Here’s the kind of epic you don’t usually come across in February – Billy Faithfull’s Joyful and Triumphant for Jonathan Warburton (yes, he’s in it again too) with Morgan Freeman as the baker celebrates 150 years in business. Starts off by being the now customary “Oh there’s a celeb here” and then gets quite serious … The post Warburtons shows value of staying power first appeared on More About Advertising.
In Platforms We Trust?
The future of measurement is set it and forget it, says Ty Ahmad-Taylor, Kantar’s chief product officer, on this week’s episode of AdExchanger Talks. In his view, we’re heading toward a world – although we arguably already live in it – where marketers set their goals and budgets, then mostly get out of the way […] The post In Platforms We Trust? appeared first on AdExchanger.
Experiential OOH Takes the Lead During Super Bowl Weekend
Old Spice, Kaiser Permanente, Ricolino Mexican candy, King’s Hawaiian, Guy’s Flavortown Tailgate, Guy Fieri and Eli Manning, Super Bowl The post Experiential OOH Takes the Lead During Super Bowl Weekend first appeared on OOH TODAY.
Doner and Colle McCoy Merge to Form DonerColle Partners
DETROIT — Stagwell agencies Doner and Colle McVoy have joined forces to form DonerColle Partners, a new entity created to serve the brands that move America. As the Midwest emerges as the demographic and cultural center of today’s consumer landscape, DonerColle Partners is strategically positioned to help brands connect where it matters most. Unifying operations […] The post Doner and Colle McCoy Merge to Form DonerColle Partners appeared first on Adpulp.
How Local Businesses Can Beat $10K Digital Budgets With A Single Billboard
Small businesses don’t need Fortune 500 budgets to dominate their local markets—they need to stop buying advertising like Silicon Valley startups. As Blip’s sales leader, Chris Farnkopf has watched thousands of small business owners pour money into Google and Facebook ads because they believe billboards cost tens of thousands of dollars. Meanwhile, the billboard sitting […] The post How Local Businesses Can Beat $10K Digital Budgets With A Single Billboard appeared first on Blip Billboards.
Super Bowl 60 Scores 125 Million Viewers, 2nd Most-Watched Big Game Ever
The 2026 Super Bowl was down around 2.8 million viewers from last year.
