Luxury brands tend not to stint on their ads and here’s Michel Gondry for Chanel with multiple Margot Robbies and Kylie Minogue on vocals. No short cuts here, their lawyers wouldn’t allow it. As Emma Hall noted: fashion brands seem to be doing advertising a lot better than FMCG these days (see also Gucci, Prada, … The post MAA Ad of the Week: Margot Robbie for Chanel first appeared on More About Advertising.

This week's notable ads came from brands including Aerie, KFC, Peroni, and more.

The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry. On the innocuous end of the sports marketing spectrum, this week, Pacers Sports & Entertainment (PS&E) debuted what it calls the Fieldhouse Media Network in partnership with Deloitte and Yieldmo. PS&E owns the Indiana pro basketball teams – the NBA’s […] The post The Sports World Is Getting The Retail Media Bug appeared first on AdExchanger.

One of the biggest surprises for newcomers to mobile OOH is how dramatically performance can change within very small geographic distances. The post Inside a High-Performance GOTV Route: How Mobile Billboards Are Planned Block by Block first appeared on OOH TODAY.

Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating additive products. Yet inside the Manhattan Center, you wouldn’t know it. The post Meta’s NewFront Message To Advertisers: Embrace The Noise appeared first on AdExchanger.

There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover products, will also disrupt retail media and ecommerce systems.

What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an […]

Uproxx TV pitches advertisers on CTV reach and 'super creators.'

Meta unveiled a slew of new products, but the pitch was overshadowed by a spate of public setbacks.

Creative agency media billings don’t matter so much these days we’re constantly told but actually….they do. A lot of clients spending decent sums in mainstream media is a pretty sure sign of an agency doing its job. In what was clearly a difficult 12 months for many VCCP tops the Campaign/Nielsen billings table on a … The post Top performer VCCP tops UK billings table first appeared on More About Advertising.