Creator Marketing Platform ShopMy Raises $77.5 Million
Influencer marketing platform ShopMy has raised $77.5 million in a Series B funding round. ShopMy connects creators with brands to facilitate affiliate marketing partnerships. Creators use ShopMy's links to share products with their followers, and earn commission when they purchase trough those links. Its technology automates the process of sending free products to creators in...
Here’s the Roundup for the Week Ending January 24
Happy Friday to all who celebrate. In this week's roundup featuring stories we didn't post this week for one reason or another, we see that a veteran journalist has retired and a fellow blogger points an insightful finger right at the folks who may be responsible for the Allen media disaster, consultants. Journalism: More than...
Post Malone and Shane Gillis Come Knocking in Bud Light’s Super Bowl Teaser
Musician Post Malone and comedian Shane Gillis have been caught on someone's doorbell cam with a case of Bud Light in tow. At least, that's the story behind the brand's sneak peek of its Super Bowl 59 ad. The 15-second teaser video "Knock, Knock... It's SBLIX," doesn't give too much away--beyond the fact the pair...
Meta’s Threads Starts Showing Ads as It Hits 300 Million Active Users
Meta's challenger to X, Threads, is finally introducing ads in its mobile app in the U.S and Japan, marking a key step in its push to monetize its platform. Starting today, a small group of advertisers will begin testing ads in the Threads feed, with a broader rollout expected in the coming months, according to...
TikTok’s Resurrection Sparks Legal Uncertainty for Global Brands
TikTok is back online after a half-day outage on Jan. 19, but its reinstatement has left global brands in legal limbo. As companies reassess their TikTok strategies, concerns are mounting over whether U.S.-based entities can legally manage international brand accounts--creating fresh uncertainty in the wake of the Supreme Court's divest-or-ban law. At advertising agency Pereira...
Homes.com Returns to Super Bowl One Year After Brand Debut
Homes.com, which launched its brand during last year's Big Game, will return to Super Bowl 59 with two 30-second spots. The sibling company to Apartments.com--both are under the corporate umbrella of CoStar Group--has again enlisted celebrities for its commercials, though agency RPA is keeping this year's talent under wraps. "This new work will build on...
6 Things I Learned About Advertising From Master Director David Lynch
While the global community might know and love director David Lynch for cult classics like Twin Peaks, Mulholland Drive, and the original Dune, adland knows and loves him for way more. Because while the populus might not realize, Lynch--the lifelong creative that he was--also had an incredible, impactful career in advertising. Pablo Picasso once said,...
12 creative campaigns to know about today
Among the notable campaigns for Jan. 24: Hyundai channeling Blondie and Maison Perrier Chic’s luxurious Dry January mocktail ads.
The WIR: Consent or Pay Gets Green Light in UK, Blavatnik Pours $827 Million Into DAZN, and CNN Cuts Six Percent of Staff
In this week's Week in Review: ICO gives green light to 'consent or pay', Blavatnik pours fresh investment into DAZN, and CNN announces fresh staff cuts. Top Stories UK's Data Regulator Gives 'Consent or Pay' the Go Ahead The Information Commissioner's Office, the UK's data protection authority, on Thursday released new guidance giving the green Read More
Progressive Insurance Will Not Return to Super Bowl After Last Year’s Overtime Ad
Progressive Insurance will not return to the Super Bowl this year, ADWEEK has learned. A spokesperson for the insurance giant confirmed it will be skipping this year's Big Game, stating that it has no plans to advertise. Progressive aired its first Super Bowl ad in 2024, during the overtime match between the Kansas City Chiefs...
