Standalone Havas inches ahead as Pfizer loss hits US
Havas is claiming “record results” in its first year of trading as a separate entity but, in truth, net revenue inching forward 1.5% to €2,736m is hardly spectacular. Organic growth for the year fell by 0.8%, hammered (as were most of its rivals apart from Publicis) by a flat Q4. Small, bolt-on acquisitions accounted for … The post Standalone Havas inches ahead as Pfizer loss hits US first appeared on More About Advertising.
Publicis to acquire Lotame—what the deal means for its AI strategy
Publicis Groupe executives outline their plans to acquire data management company Lotame.
ITV profits more than double as production arm reports record earnings
CEO refuses to comment on deal speculation as broadcaster benefits from hits including Mr Bates vs The Post Office Business live – latest updates ITV’s profits jumped in 2024 thanks to record earnings at the British broadcaster’s production arm, ITV Studios, as it benefited from hits including Mr Bates vs The Post Office, the Jilly Cooper adaptation Rivals and Fool Me Once. The FTSE 250 company said revenues were down 3% to £4.1bn in 2024 compared with the previous year, but its measure of adjusted profits was up 11% at £542m. Profit before tax more than doubled to £521m, up[...]
Inside Publicis Groupe’s Surprise Acquisition of ID Business Lotame
Publicis Groupe has acquired data company Lotame, announcing on Thursday plans to integrate the business into its data powerhouse Epsilon. Publicis chief executive (CEO) Arthur Sadoun told ADWEEK the purchase will allow the holding group to reach 91% of adult internet users globally to deliver "personalized messaging at scale." Founded in 2006, Lotame collects, organizes,...
Politico’s AI Tool Transforms Paywalled Content Into Policy Reports
Political news publisher Politico unveiled a new artificial intelligence tool on Monday, the Policy Intelligence Assistant, that lets Politico Pro subscribers instantly generate detailed policy reports using data pulled exclusively from Politico reporting and analysis. "While there are a lot of AI chatbots out there, this is not that," said Rachel Loeffler, executive vice president...
RTL AdAlliance Launches Self-Serve AdManager for International Video Campaigns
RTL AdAlliance, RTL Group's media sales house, this morning announced the launch of AdManager, a self-serve platform for advertisers buying video inventory across its network of broadcasters, streaming companies and media brands. The AdManager provides access to ATV, CTV, BVOD and streaming inventories in multiple markets, according to RTL AdAlliance, including Warner Bros. Discovery in Read More
How Fox Is ‘Turbocharging’ Its Ad Sales Strategy Ahead of Upfront
As Fox's audience continues to grow, so does its ad sales team. On the coattails of Fox's recent viewership and revenue success, which includes everything from breaking the ad sales record for Super Bowl 59--the most-watched Super Bowl of all time--to the company recently seeing a 20% bump year over year in quarterly revenue, the...
Yes, Retailers Can Get Value From Audience Extension Ad Buys
Retail media revenues are existential for retailers. Without profits from ad sales, retailers cannot competitively price their goods on the shelf. This harsh reality has fueled explosion in both the number of retail media networks and their expectations for ad sales growth. Retailers essentially have two avenues for driving ad revenue. The first is owned...
The top 5 AI marketing activations to know about right now
OpenAI’s Super Bowl ad and other AI marketing activations tracked by Ad Age.
Toy wars—Mattel takes on Lego in looming brick battle
Mattel plans to unveil the company’s first brick model set in a matter of weeks, a move seen as a direct step to challenge Lego’s supremacy in that toy segment.
