Target pulls back diversity programs as Trump takes aim at DEI
The retailer will conclude its three-year DEI goals and won’t set them publicly going forward.
TikTok ad spend resumes—but brands are hesistant after shutdown
Advertising traffic creeps back up as app tries to reawaken its spark with creators and marketers.
TikTok creators are turning against the platform—how it could affect influencer marketing
Many creators are reevaluating TikTok’s role in their content strategies.
Meta begins first Threads ad test
Louis Vuitton appears to be one of the early testers on the platform.
Homes.com returns to the Super Bowl with two ads
CoStar-owned Homes.com will return to the Super Bowl with two 30-second spots after its 2024 Big Game debut.
Creators Break Down the Problems That Instagram Needs To Solve in Its Big Bet on Influencers
Following the 75-day extension for a possible TikTok ban in the U.S., Instagram is aggressively courting top creators. Over the past couple of weeks, Instagram has rolled out a flurry of updates aimed at creators. Instagram's short-form Reel videos now last up to three minutes, a revamped profile layout looks similar to TikTok's 4:5 ratio,...
Ticker: Norah O’Donnell Signs off From the CBS Evening News
Top of the Ticker: After five years anchoring the CBS Evening News, Norah O'Donnell opened the Eye Network newscast for one last time on Thursday. "This has been an honor of a lifetime to anchor this legacy broadcast," she said toward the end of the program, adding: "From the bottom of my heart, thank you...
Report: Abortion Pill Providers Cry Foul Over Actions by Meta
Meta has added a new topic to the list of its recent right-leaning actions, as several providers of abortion pills experienced issues that have been intensifying over the past two weeks, according to The New York Times. Posts from two of those companies were blocked, blurred, or removed on Facebook and Instagram, while several abortion...
Here’s Your Guide to 2025 Sundance Film Festival Brand Activations and Events
You've come a long way, Sundance. Forty years ago, in 1985, Robert Redford's Sundance Institute assumed control of the fiercely independent U.S. Film Festival held in the Utah ski town of Park City. Over the ensuing four decades, the annual event--officially rebranded as the Sundance Film Festival in 1991--has become the launching pad for filmmakers,...
NBC News Cuts 40 Employees Amidst Digital Pivot
TVNewser has confirmed that NBC News trimmed its staff count on Thursday, laying off around 40 people across various departments. According to network sources, these cuts affect close to 3% of its 1,500-employee headcount. NBC News also has 50 open positions and is looking to add more than a dozen new positions in the coming...
