The WIR: Consent or Pay Gets Green Light in UK, Blavatnik Pours $827 Million Into DAZN, and CNN Cuts Six Percent of Staff
In this week's Week in Review: ICO gives green light to 'consent or pay', Blavatnik pours fresh investment into DAZN, and CNN announces fresh staff cuts. Top Stories UK's Data Regulator Gives 'Consent or Pay' the Go Ahead The Information Commissioner's Office, the UK's data protection authority, on Thursday released new guidance giving the green Read More
Progressive Insurance Will Not Return to Super Bowl After Last Year’s Overtime Ad
Progressive Insurance will not return to the Super Bowl this year, ADWEEK has learned. A spokesperson for the insurance giant confirmed it will be skipping this year's Big Game, stating that it has no plans to advertise. Progressive aired its first Super Bowl ad in 2024, during the overtime match between the Kansas City Chiefs...
Kiehl’s Refuses to Beat Around the Bush in Unapologetic Ads
All mammals have hair or fur of some type, but only humans (and perhaps some animals with bad allergies) have a fraught relationship with theirs. Many of us go through elaborate means to remove our pubic hair--but not Kiehl's. The cosmetics brand has taken a reverse approach, going through elaborate means to restore pubic hair...
Tools of the Trade: Kaleeta McDade from VML
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
Allen Media Decides to Keep Some Local Meteorologists Where They Are
Allen Media station WTVA in Tupelo Mississippi said that the station owner has reversed its decision to stop producing some weather forecasts locally and lay off staff. The NBC and ABC affiliate referenced community reaction to the original news that the station group would hub its weather forecasts in Atlanta and lay off meteorologists, saying,...
A beginner’s guide to footfall attribution: the basics
In today’s digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester […]
As Trump Looks for a US TikTok Buyer, 5 Details Could Really Complicate the Sale
The potential sale of TikTok to an American buyer has become one of the most complex and high-stakes business deals in recent memory, with high-profile contenders like Elon Musk, Oracle Chairman Larry Ellison, creator star MrBeast, tech CEOs, and others linked to the potential sale. At the heart of the issue are competing geopolitical interests,...
Indie Agency Known Is Saving Clients Millions of Dollars In Misplaced Spend
Independent agency Known is the latest shop to find opportunity in a fragmented and murky media landscape. The agency revealed exclusively to ADWEEK that over the past year and a half, it has been quietly growing a new service it bills as a Media Opportunity Analysis (MOA), which helps clients identify waste, overspending, and other...
David Beckham Discovers His Secret Twin Brother in Stella Artois Super Bowl Teaser
There's only one David Beckham. Bonafide soccer legend, international star, founder of Haig Club, Inter Miami's president, and husband to Posh Spice. In Stella Artois' Super Bowl 59 teaser ad, though, there's not just one David Beckham. In fact, there are two. After debuting as a brand ambassador for Anheuser-Busch (AB InBev)'s Belgian-style beer in...
