9 creative campaigns to know about today
Among the notable campaigns for Jan. 30: Super Bowl teasers for Mountain Dew and Squarespace and new campaigns for Netflix, Popeyes and Twix.
Google’s Super Bowl strategy—50 local ads promoting AI and one national spot
Google is set to air 51 different commercials during the Super Bowl.
Google Workspace’s Super Bowl Debut Showcases 50 Small Businesses That Use AI
As recent backlash has shown, brands that use artificial intelligence in their advertising face a difficult road to consumers' hearts. But in Google Workspace's first Super Bowl commercial, AI plays a supporting role to 50 small business owners, who take center stage in their own individual ads. That's right--the search giant is buying 50 ads...
Barry Keoghan Helps a Donkey Build a Website for Squarespace
Squarespace will mark its 11th appearance in the Big Game during Super Bowl 2025 in a decidedly low-tech ad set to surprise and delight viewers. The website building and hosting platform released a teaser ad on Jan. 16 featuring a paperboy riding a donkey to deliver the news on a foggy country road. Today, the...
Will Super Bowl 2025 be the ‘Superficial’ Bowl?
As the first full commercials for Super Bowl 59 drop this week, some well-worn trends are emerging, from nostalgia (the return of the Budweiser Clydesdales, Hellmann's When Harry Met Sally reunion) to comedy (NerdWallet's chatty beluga whale, Walton Goggins Goggle Glasses for GoDaddy). But there are still plenty of unanswered questions about the content, tone,...
Jill Kelly to Succeed Valerie Davis as Assembly North America CEO
Stagwell media agency Assembly has named Jill Kelly as its North America chief executive officer (CEO), effective Feb. 3. She succeeds longtime CEO Valerie Davis, who is leaving the agency after 15 years to take a pause in her career. Kelly will be based in New York and report to Assembly's global CEO Rick Acampora....
Comcast Reveals the Future of NBCU After Spinning Off Cable Networks
The numbers 100 million -- Households reached by NBC and Bravo each month, according to Comcast. $372 million -- Peacock's narrowed loss numbers following a loss of $825 million in the same period last year. 36 million -- Peacock subscribers, growing 16% year over year. $4.9 billion -- Peacock's full-year revenue, a 46% increase year...
Barb Launches Two Prototypes for Big Data Integration
UK TV measurement body Barb this morning announced the launch of a new prototype phase for Barb Panel Plus, its initiative to integrate big data sets with its classic panel measurement. Two prototypes — one from Kantar and one from RSMB and Sopra Steria — have been commissioned, and Barb will test both before making Read More
Sport, BVOD and Online Formats Push Q3 Ad Spend Over £10 Billion
UK ad spend reached £10.6 billion in Q3 2024, according to the latest Expenditure Report from the Advertising Association (AA) and WARC, marking the first time ad spend has exceeded £10 billion in a third-quarter period. The total spend represents a 9.7 percent increase on Q3 2023, continuing the solid rise in UK ad spend Read More
Assembly hires new North America CEO
Jill Kelly is joining Stagwell’s Assembly a year after leaving GroupM’s EssenceMediacom.
