Issa Rae Hates Saving Paper Receipts in TurboTax Super Bowl Teaser

Earlier this month, TurboTax commissioned Talker Research to get some data on how much Gen Z Americans know about income tax filing. The upshot: They don't know much. Nearly 1 in 5 (17%) of the youngsters thought that they could deduct pretty much anything as a business expense; 13% were sure that they didn't have...

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LinkedIn Pulled Legitimate AI Coworkers from Israeli AI Firm MarkeTeam

AI startup MarkeTeam, which has raised $5 million in funding, specializes in using AI agents to replicate marketing tasks for small and medium-sized business. A year ago, the company created LinkedIn profiles of its five agents to showcase their capabilities and attract attention from prospective business interested in hiring its AI-driven talent. This week, LinkedIn...

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Coach Elevates Joon Silverstein to CMO

Coach has elevated Joon Silverstein to chief marketing officer (CMO). She succeeds Sandeep Seth, who also serves as chief growth officer (CGO) at parent company Tapestry and is now adding president of Tapestry International, to his title. Silverstein was most recently svp of creative and sustainability global marketing, as well as head of Coachtopia, a...

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Will AI Be A Benevolent Helper Or An Evil Overlord for Scripps?

For those who haven't kept up with technology and still think the earth is flat, artificial intelligence defines itself as "the ability of machines to exhibit intelligence, especially computer systems. AI can automate tasks, analyze data, and make decisions." In November, Scripps named several newsers to head up a company AI team in an effort...

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Twenty-Five Years Ago, Tech Startups Blew Fortunes on the Worst Super Bowl Ads in History

You had to see it to believe it, and 84 million people did. There, in the middle of Super Bowl 34 back at the turn of the new millennium--and in the company of the world's biggest advertisers--was a spot that proclaimed: "This is the worst commercial in the Super Bowl." Few could argue. Set to...

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How News Outlets Covered the Washington, D.C. Plane Crash

News outlets went into breaking news mode on Wednesday night when an American Airlines flight collided with a military helicopter over the Potomac River while approaching Reagan National Airport in Washington, D.C. As of Thursday morning, officials have indicated that there are no survivors from the horrific incident. 64 people were onboard American Eagle Flight...

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Golden Girls Go Wild in WeatherTech’s Super Bowl 59 Teaser Ad 

Are you ready to love a WeatherTech ad? No shade on the 12-time Super Bowl advertiser of American-made products to protect vehicles and homes, but their advertising has not exactly been cause for excitement. But 2025 is finally their year. In a 60-second teaser trailer titled "Whatever Comes Your Way," four "cougars" aged 70 and...

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American Airlines CEO Robert Isom Responds to Tragic Washington, D.C Plane Crash

American Airlines chief executive (CEO) Robert Isom has issued a statement following a collision between one of the airline's passenger planes and a U.S. Army helicopter near Washington, D.C. American Eagle Flight 5342 from Wichita, Kan. was preparing to land at Ronald Reagan National Airport when it crashed mid-air into a U.S. Army helicopter. Both...

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How Can Digital Marketing Improve Brand Awareness?

Building brand awareness is crucial for every business. Fundamentally, people must know you to come closer and engage with you. Decades ago, traditional advertisements were the only way to grow brand awareness. However, in recent years, digital marketing has evolved as an effective medium. Digital marketing lets you make your brand known to your targeted… Read More »How Can Digital Marketing Improve Brand Awareness? The post How Can Digital Marketing Improve Brand Awareness? appeared first on .

By |January 30th, 2025|Categories: News|Comments Off on How Can Digital Marketing Improve Brand Awareness?
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