Alyssa Kratz Leaves Local News, Urges Others to Continue Supporting It
Alyssa Kratz has announced her departure from WPMT in Harrisburg, Pennsylvania and from local TV news. Saying she'd reached the point where she's ready for more work-life balance to be closer to home, she said her last day at the Fox affiliate was yesterday. "Over the last 7.5 years, this career has allowed me to...
Missing WMAQ Employee Found Dead from Possible Suicide
Kevin Spencer, the NBC Chicago employee who was reported missing this week, has died by apparent suicide on Sunday. Spencer's family issued a statement and asked for privacy at this time. "Thank you all for your help and concern in trying to find Kevin. It is with a heavy heart that I share that he...
What Advertisers Need to Know About Netflix’s Upcoming Slate
At the Next of Netflix 2025 event this week, the streaming giant revealed its upcoming programming slate for the new year, and there are several takeaways for advertisers. The presentation, which took place live at the Egyptian Theatre in Los Angeles, included special guests WWE superstars CM Punk and Rhea Ripley, Guillermo del Toro, Ben...
Famous Food Mascots Are Ready to Rumble in Instacart’s First Super Bowl Ad
Getting the backing of a major celebrity is a tried-and-true way to break through at the Super Bowl. But instead of A-listers, Instacart is betting on the endorsement of some of America's most iconic mascots for its Super Bowl debut. The grocery delivery service's 30-second spot features nine recognizable mascots from well-known CPG brands, including...
Becky G Has a Baja Blast In Mountain Dew’s Super Bowl 59 Teaser
For the second year in a row, Mountain Dew is using the biggest stage in advertising to promote its fan-favorite Baja Blast flavor. This time, it has enlisted Latin artist Becky G to bring the "Do the Dew" spirit to Super Bowl 59. Mountain Dew released a 15-second teaser of its Super Bowl spot on...
Watch Instacart’s Super Bowl ad—and spot the cameos by multiple brand mascots
Instacart’s Super Bowl ad includes mascots such as the Old Spice guy, Chester Cheetah, Jolly Green Giant and Mountain Dew’s Puppy Monkey Baby.
Rating Tariq Hassan’s Tenure at McDonald’s in 4 Charts
Chief marketing officers, no matter how creative or charismatic, shouldn't get all the credit when a company succeeds. At the same time, they don't deserve all the blame when it stumbles. Tariq Hassan, who recently announced plans to leave the company, joined McDonald's as its U.S. chief marketing and customer experience officer in September 2021....
A computer
Internal IBM document, 1979 via
