Verizon Punts Super Bowl Spot in Favor of Grammys Ad to Create Buzz
Verizon and Beyonce essentially won the Super Bowl in 2024 with an ad that included a mysterious teaser campaign and an album announcement. This year, however, the company opted out of the game because it was crazy in love with a different idea. Rather than compete against the noise of Super Bowl 59 ads, Verizon...
Forbes Lays Off Around 5% of Staff
The business news publisher Forbes announced a sweeping round of layoffs on Friday, which will affect roughly 5% of its total workforce. A representative for the company confirmed the reductions. In a note shared with staff internally, the newly appointed chief executive Sherry Phillips blamed financial underperformance for the cuts. "Unfortunately, as most of you...
Ticker: ABC News Moves 2 More Shows to New Hudson Square HQ
Top of the Ticker: ABC News' overnight and early morning programs World News Now and Good Morning America First Look have made the move to their new space at 7 Hudson Square, per NewsCast Studio. Both shows join The View in the recently-opened Robert A. Iger building, named after the head of Disney. The media...
Paul D’Arcy Named Chief Marketing Officer at Moloco
Former Dell and Indeed head marketer Paul D'Arcy has joined advertising solutions provider Moloco as chief marketing officer. D'Arcy had previously been CMO at Miro, a digital workspace collaboration tool, since September 2020. Prior to that, he spent nearly eight years as senior vice president and head of marketing at jobs platform Indeed, where he...
Mark Zuckerberg Defends Meta’s Recent Moves, Sets Up 2025 in Leaked All-Hands Meeting
Meta CEO Mark Zuckerberg used an all-hands meeting Thursday that was leaked to several media outlets to prepare staff for an "intense" year ahead and address recent controversial moves, as well as to lash out against events like Thursday's consistently being leaked. Business Insider reviewed a recording of the meeting, during which Zuckerberg said of...
Dove Prints Special Edition of ‘Sports ReIllustrated’ Ahead of Super Bowl 59
Sports Illustrated has become Sports ReIllustrated ahead of the Super Bowl, in partnership with Dove as part of its ongoing "Body Confident Sport" program. Honor Dayagao' Smoke, a 10-year-old wrestler from the Tonawanda Reservation, is the cover star of the historic promo issue of the magazine, which will be available to subscribers as part of...
How the ‘Trump bump’ and first-party data increased Q4 revenue for a politics website
When publishers leverage first-party data effectively, revenue and click-through rate surge.
Matthew McConaughey Prevents Dining Disasters with Salesforce AI Agent In Super Bowl 59 Ad
Fresh off its recent "Agentforce. What AI Was Meant to Be" campaign, Salesforce is returning to Super Bowl 59 with a 30-second ad, again starring Matthew McConaughey. The cloud software company will also air a second spot during the game as part of its broader campaign, though it wouldn't share specifics In one of the...
Watch the Regional Ads Airing During Super Bowl 59
The secret to saving during the Super Bowl: Brands can still reach millions of viewers without shelling out $8 million for a national ad. Regional ad buys have led to nationally memorable moments in the past. The Farmer's Dog topped the USA Today Ad Meter in 2023 with its emotional regional spot. Other regional ads,...
Apple Files Emergency Motion in Google Search Antitrust Case
Apple has filed an emergency motion with the U.S. District Court for the District of Columbia late Thursday regarding Google's search antitrust case. The motion requests a stay of possible remedies the Department of Justice may seek after emerging victorious in its antitrust suit accusing Google of sustaining a search monopoly, potentially including spinoffs of...
