NBC Chicago to Look Back at The Evolution of Covid
Starting Monday, March 17, NBC 5 Chicago (WMAQ) will present a weeklong reflection on the evolution of the coronavirus, from its initial global emergence and mass uncertainties in 2020 to its life-altering impact that is still being felt today, in an upcoming NBC 5 News series entitled Covid: 5 Years Later. "We've faced a number...
TV, Radio, and Billboards: Multi-Channel Strategy
Explore the advantages of a multi-channel advertising strategy combining TV, radio, and billboards for increased brand visibility and engagement. The post TV, Radio, and Billboards: Multi-Channel Strategy appeared first on Blip Billboards.
Digital Billboards for Franchise Brand Consistency
Explore how digital billboards enhance franchise brand consistency with real-time updates and localized messaging for effective advertising. The post Digital Billboards for Franchise Brand Consistency appeared first on Blip Billboards.
How to Nail Experiential Marketing, According to the Agency Behind Taylor Swift and Beyoncé’s Tours
Brand activations are a big part of South by Southwest, but it takes a lot to stand out in the midst of such a busy, crowded event. And while nothing from this year's slate of experiential stunts were as elaborate and creative as some of the greatest hits from the pre-pandemic years, there was still...
Rachel Saurer Returns to Colorado Springs Fox Station as Anchor
Rachel Saurer is returning to Colorado Springs, Colorado Fox affiliate Fox21 (KXRM) as co-anchor with Scott Kilbury. Saurer is a former multimedia journalist and weekend anchor at the station, who spent around a year at sister station Fox31 in Denver, She joined the station as a multimedia journalist in March of 2024. The station said...
CMOs Are Staying in the Job (Slightly) Longer
Compared to the other chairs around the C-suite table, the chief marketing officer's seat (CMO) is, famously, rarely occupied for long. However, the average tenure of CMOs increased slightly in 2024, per fresh data from Spencer Stuart. The search and advisory firm found the average time CMOs at Fortune 500 companies spent in situ was...
Marc Lore’s Wonder Acquires Tastemade to Build an Advertising Business
Food-delivery service Wonder is adding digital media to its menu with its acquisition of independent media company Tastemade. Terms of the transaction were not disclosed, but the deal reportedly cost $90 million, according to The Wall Street Journal. The integration of Tastemade will enable Wonder to provide more curated and personalized digital experiences for consumers...
WGN Names Jeff Lilly Director of Technology
Jeff Lilly has been named director of technology for Nexstar's Chicago owned station WGN. Lilly will oversee the day-to-day operations of the engineering department and the Bradley Place facility. He is responsible for all technology for WGN-TV, supporting Nexstar Media Group's national cable news network NewsNation studios in Chicago, and national multicast networks AntennaTV &...
The Lotame Acquisition Is a Smart Move for Publicis, But Not a Cure-All for Marketers
In a world where AI decisioning and autonomous agents are reshaping the advertising landscape, data and identity have never been more important. After all, how can you market to someone if you can't find them? But the rise of AI-driven platforms like Google's Performance Max (PMax) and Meta's Advantage+ has fundamentally altered how advertising operates....
Why the home is a rich, resilient source of consumer data
Household data gives marketers a reliable data pool in an ever-changing digital world.
