After a highly successful 2024 branding campaign celebrating the milestone 150th running of the Kentucky Derby, Doe-Anderson is once again bringing its creative expertise to the Kentucky Derby Museum with a new campaign for 2025, themed, “The Only Place You’ll Ever.”

The new work coincides with on-site renovations and comes on top of a record 258,382 visitors for 2024 earning it the No. 3 ranking in USA Today’s 10 Best List for Sports Fans in the 2024 Reader’s Awards.

“The Only Place You’ll Ever” campaign will run through (at least) September with heavy-ups pre-Derby and late summer, will include Connected TV, Digital Out-of-Home, Social (Facebook and Instagram), High Impact Display, YouTube and Paid Search in multiple markets including Chicago, Cincinnati, Columbus, Indianapolis, Lexington, Louisville and Pittsburgh. The message is there’s only one place where every day is Derby Day and the vibe has the same high energy as that of the Derby.

Check out all of Doe Anderson’s spots below, which seeks to capture all the one-of-a-kind, high-energy vibes you’ll only find along the finish line – or inside the Kentucky Derby Museum.  

ABOUT DOE-ANDERSON:

Doe-Anderson Inc. works with iconic brands including Maker’s Mark, Jim Beam, and Louisville Slugger bats and equipment. Client partners also include Texas Roadhouse, Carrier, Roto-Rooter, and several healthcare and financial sector brands. Doe-Anderson has 130 employees spanning offices in Louisville, KY and Columbus, OH.  It offers integrated communication services including brand and digital strategy, creative execution, media buying and planning, analytics, digital design and development, content production and public relations. Founded in 1915, the agency is a member of AMIN Worldwide, a global peer group of independent agencies, and the American Association of Advertising Agencies.