Virtual reviews are killing agency chemistry—5 ways to save your next partnership
The power of face-to-face agency pitches.
Bumble seeks creative agency in hotly contested pitch
Bumble, the dating app that sparked controversy with an ad campaign last year, has launched an agency review.
Substack marketing—why more brands are joining the newsletter platform
Hinge, Loftie, Cava and others are finding ad-free ways to connect with audiences on Substack.
Data-Driven Marketing Playbook—everything you need to know
Ad Age’s Data-Driven Marketing Playbook conference takes place on May 22 in New York.
Refinery29’s 29Rooms Returns After 6 Years, And It’s Going On the Road
Women's lifestyle publisher Refinery29 is relaunching its experiential franchise 29Rooms next month. This marks the return of the event series for the first time since 2019 and its first iteration under new ownership. 29Rooms will return this time as a pop-up series, with plans to activate against at least four major cultural touchstones this year....
Jobs not-so-merry-go-round-picks up speed at big media agencies
It truly is a game of musical chairs in media agencies these days. Ali Reed, CEO of Omnicom’s PHD for three years until she left last year, has joined Dan Gilbert’s digital-first agency Brainlabs as UK chief growth officer, overseeing a team of nine – a big change from the more populous PHD. Reed (above) … The post Jobs not-so-merry-go-round-picks up speed at big media agencies first appeared on More About Advertising.
WPP is WARC’s top media group (again) – but is it a hollow crown?
Everybody loves an award – obviously – and no-one more than WPP. And, once again, the holding company’s GroupM has won WARC’s Media 100 top gong – for the most awarded media agencies last year – for the eighth year in a row. Mindshare and EssenceMediacom rank first and second for media networks, Mindshare New … The post WPP is WARC’s top media group (again) – but is it a hollow crown? first appeared on More About Advertising.
Pedro Pascal Dances Through the Pain in Apple’s Cinematic Ad From Spike Jonze
If Pedro Pascal is sad, the whole world is sad. And dreary, and frigid, and hopeless. But the beloved internet daddy doesn't stay blue for long, according to a new Apple ad that starts with him grieving over a romantic breakup but snapping out of his melancholy mood with the help of his AirPods. The...
Media Buying Agency Talks Google + YouTube Ad Updates
How Google + YouTube Ad Changes Impact a Media Buying Agency As advertising platforms like Google and YouTube continue to evolve, keeping pace with new changes ensures that campaigns remain effective and profitable. Recently, both Google and YouTube have announced significant updates that will directly impact how ads are displayed and how advertisers can leverage these platforms to engage with audiences. From YouTube’s mid-roll ad changes to Google’s increasing emphasis on AI and personalization, these updates provide new opportunities and challenges. As a leading media buying agency, we're here to discuss what these updates mean for both advertisers and businesses.[...]
OOH Best Creative Last Week Today
Queen Bey, Dairy Queen, and St. Paddy's Day —here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
