How Brands Can Tap into the March Madness Hype on YouTube
March Madness is more than a basketball tournament; it’s an obsession. From Cinderella stories to last-second buzzer-beaters, it’s the kind of event that turns casual viewers into die-hard fans overnight. But for brands? It’s a once-a-year golden ticket to connect with an audience that’s locked in and emotionally invested. With 68 teams competing and millions […]
Four reasons to love your billboard
Discover the reasons why our billboards are absolute stars in the marketing world and worthy of your love. The post Four reasons to love your billboard first appeared on Billboard Media.
Four reasons to love your billboard
Discover the reasons why our billboards are absolute stars in the marketing world and worthy of your love. The post Four reasons to love your billboard first appeared on Billboard Media.
Unlocking the Power of Out-of-Home: Measuring ROI in the Digital Age
In today’s dynamic marketing landscape, demonstrating the return on investment (ROI) of advertising efforts is more crucial than ever. Out-of-home (OOH) advertising has long been a staple in brand strategies, and notably, is the second-fastest growing ad medium, with projections for continued double-digit growth (Broadsign). This resurgence solidifies the importance of accurately measuring its impact […] The post Unlocking the Power of Out-of-Home: Measuring ROI in the Digital Age appeared first on 75Media.
OOH Classifieds Today —10!
4 new positions — The New Year is the best time to land a new position. Be ready for 2025 --Outdoor Advertising Sales, National AE, Marketing Manager, Digital Content Mgr, Real Estate/Leasing Rep, AE, Regional Sales & Account Mgr, Graphic Designer The post OOH Classifieds Today —10! first appeared on OOH TODAY.
How the FTC is reviewing the Omnicom-IPG deal
FTC interviews about the pending Omnicom-IPG deal have focused so far on client impact, not brand safety “collusion” impact on media.
How Snapchat’s 2025 Valentine’s Day Insights Can Elevate Your Marketing
Love is in the air. As Valentine’s Day approaches, Snapchat has unveiled key insights to help brands create impactful campaigns that resonate with users during this season of love. According to Statista, the number of Snapchat users in the USA is expected to reach a whopping 91.1 million in 2025. As the saying goes, “strike […]
The Uncomfortable Truth About Advertising Effectiveness
The Uncomfortable Truth About Advertising Effectiveness A few years ago, one of my clients; a major brand, spent millions on an ad campaign they were sure would be a hit. ?? The numbers looked great—high engagement, lots of clicks—but sales barely budged. ? Confused, they realized they had no real proof that the ads were […]
Becoming Fluent with Trends: Duolingo’s Brilliant Social Media Marketing
Becoming Fluent with Trends: Duolingo’s Brilliant Social Media Marketing Duolingo has adeptly navigated the dynamic landscape of social media marketing, leveraging cultural trends and technological shifts to enhance its brand presence. A notable instance is its response to the U.S. Supreme Court’s ruling against TikTok, which led to a surge in users turning to RedNote, […]
The Chilling Truth About Cold Calling and AI Automation.
The Chilling Truth About Cold Calling and AI Automation. I was 19 years old when I got my very first job in marketing. I was so bright-eyed and ready to learn what I could in the art of lead generation; I couldn’t have been more excited to join a reputable company and become successful. You […]
