CTV, OTT & The Rise of Contextual Advertising
Reading Time: 3 minutes Traditional ‘spray-and-pray’ ads? Obsolete. The new rule? Adapt or get skipped! In a world where audiences binge-watch, skip ads in seconds, and crave content that truly clicks, your digital ad spend needs more than just reach—it needs relevance. As India’s OTT and CTV user base is expected to cross 600 million by 2025, brands are ... The post CTV, OTT & The Rise of Contextual Advertising appeared first on VDO.AI Blogs.
Thursday, April 3 Evening Cable News Ratings: No Maddow, No Problem for The Rachel Maddow Show
The Five continues to dominate Fox News' weekday schedule.
Here’s the Roundup for the Week Ending April 4
The Tucson PD is PO'd over the reporting of a policeman's death.
Ticker: Former Cable Anchors Embrace Substack for Their Next Act
A recent New York Times article reveals how anchors are pivoting to Substack after departing cable news.
Wednesday, April 2 Evening Cable News Ratings: Trump’s Tariff Speech Provides Viewership Bump
All three networks crossed the million-viewer mark during the 4 p.m. hour.
G/O Media Sells Quartz and The Inventory to Redbrick
The spin-off leaves G/O Media with just two remaining editorial brands.
Reinventing Retail for Gen Z: Stacy Doren’s Vision for Journeys
How the footwear and fashion brand is innovating for the future.
In First Big Marketing Push, OpenAI Makes ChatGPT Free for College Students
In its first major brand campaign under chief marketing officer (CMO) Kate Rouch, OpenAI is getting in front of college students ahead of final exams. On Thursday (April 3), Rouch […]
10 LinkedIn Ad Mistakes… Made by LinkedIn Itself
Ironically, the worst LinkedIn ad creative mistakes are made by LinkedIn's paid advertising team. The post 10 LinkedIn Ad Mistakes… Made by LinkedIn Itself appeared first on Marketing Fix blog.
