Marketing’s ‘woke’ rebrand has ultimately helped the far right | Eugene Healey
Our industry must reckon with how we’ve trivialised activism by turning it into comms strategy – only to abandon it Nobody likes to admit we need marketing, but the discipline has always been necessary to match people with the products and services that fulfil their needs and desires. It started simply enough, with us focusing primarily on brands’ features and tangible benefits. But as consumer society evolved, we moved on to symbolic benefits: identities, lifestyles. Finally, we began selling values: an ideology that hit its zenith between 2015 and 2022 in the era of “brand purpose”. Eugene Healey is brand[...]
2025
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Coca-Cola and Home Depot Head to the Finals in March Brandness Showdown
After a fierce semifinal round, only two brands are left standing in this year’s March Brandness tournament, powered by Nativo’s Brand Rank.
OOH Classifieds Today —Career opportunities
— time to land a new position. Assert yourself in 2025 --Outdoor Advertising Sales, National AE, Marketing Manager, Digital Content Mgr, Real Estate/Leasing Rep, AE, Regional Sales & Account Mgr, Graphic Designer The post OOH Classifieds Today —Career opportunities first appeared on OOH TODAY.
Are You Ready? Nintendo Switch 2 to Release on June 5th
Get ready to level up your game! Nintendo just dropped the details on the Switch 2, and it's packed with features you're going to love. Imagine exploring a massive open-world 'Mario Kart' or playing your favorite Switch games with stunning upgrades. Plus, you can try it out before it launches at hands-on events near you. Get ready for a whole new way to play! The article Are You Ready? Nintendo Switch 2 to Release on June 5th appeared first on World Branding Forum.
