LONDON – System1 and ITV have unveiled the UK’s top-performing ads of 2024, ranked by emotional resonance, category distinction, and unique creative elements such as humour and AI innovation. Save the Children, in collaboration with Aardman Studios, set a new benchmark for category distinction with a 5.9 Star Rating for their Christmas campaign, far surpassing the […] The post System1 and ITV Reveal the UK’s Favourite Ads of 2024, Highlighting Creativity that Raised the Ceiling appeared first on Ad Tech Daily.

Comcast Advertising, Cox, DIRECTV Advertising, DISH Media, Optimum Media, Spectrum Reach and Verizon Fios roll out unified terminology guidance together with Ampersand and the VAB to bring more clarity to a complex industry According to new research from Advertiser Perceptions, only 20% of advertisers say terms are being used consistently by their partners NEW YORK […] The post Major U.S. MVPDs Announce Alignment on Key Terms for Multiscreen TV Advertising appeared first on Ad Tech Daily.

NEW YORK – The radio industry has reached a significant milestone in its digital transformation, hitting $2.1 billion in digital revenue in 2024, according to the latest annual digital benchmarking report from RAB and Borrell Associates Inc, which was sponsored by Marketron. The 13th annual report highlights the increasing role of digital advertising in stabilizing the […] The post Radio’s Digital Revenue Surges Past $2 Billion, Setting a Record appeared first on Ad Tech Daily.

Ari Weiss, long-serving North America and then global CCO of DDB, has died from cancer at the early age of 46. Weiss began his career as a copywriter at Goodby Silverstein & Partners in San Francisco before stints at Cliff Freeman, BBDO, Wieden+Kennedy 180LA, a return to GS&P and six years as CCO of BBH … The post Former DDB creative legend Ari Weiss dies at 46 first appeared on More About Advertising.

Supermarket loyalty cards arouse mixed feelings in the UK (here anyway): what’s the real price and why don’t all of us pay it? Another reason for going to Aldi and Lidl surely? Tesco pioneered the damned things with Clubcard 30 years ago and agency BBH is celebrating it with a trip through three decades of … The post BBH celebrates 30 years of Tesco Clubcard first appeared on More About Advertising.

It’s safe to say that the scale and presence of the Piccadilly Lights has helped shape and redefine modern Out of Home, pushing its creative and technical brilliance to new heights. With its game changing capabilities, Piccadilly Lights is the only Digital out of Home (DOOH) asset bought by the world’s most prestigious brands, making … The post Ocean Outdoor and Landsec renew long term partnership – what will the year bring for the world’s No 1 advertising DOOH destination? first appeared on More About Advertising.

Google, Apple, Microsoft, et al, would rather kiss the Supreme Ruler’s ring than provide accurate information to its customers. According to The Guardian, Google’s online and mobile calendars no longer include references to Black History Month, Women’s History Month and LGBTQ+ holidays, among other events. Google is also rolling back its previous commitment to diversity, […] The post America’s Top Technology Firms No Longer A Reliable Source of Truth appeared first on Adpulp.

Explore budget-friendly billboard strategies that maximize visibility and impact while keeping costs low for effective advertising. The post Top 7 Budget-Friendly Billboard Campaign Strategies appeared first on Blip Billboards.