It’s Time We Redefine What ‘Trust’ Means With AI
Privacy is part of a larger mosaic of trust.
UNICEF USA Picks Brainlabs as its Media Agency of Record
Brainlabs lands its first NGO win, taking on full-service media duties for UNICEF USA after a nine-month pitch.
Your Global AI Strategy Needs a Cultural Upgrade
Markets are developing distinct "digital cultures" that transcend traditional geographic boundaries.
Advertisers Look to Indies for Transparency in the Principal Media Era
In the shadow of megamergers between agency giants and mammoth investments in data and AI, the role of independent agencies can be easily overlooked. But new research from benchmarking data company Agency by Agency reveals that 99 percent of UK agencies are independent - and the Alliance of Independent Agencies, a UK trade body representing Read More
WPP: Is AI really a strategy?
Interesting interview with WPP CEO Mark Read in yesterday’s Sunday Times (subscription required to get behind its hefty paywall) with Read, as he does, bigging up the benefits of AI to his business and the wider ad community. It seems that in Read’s presence you get a live demonstration of its Open’s AI capabilities, not … The post WPP: Is AI really a strategy? first appeared on More About Advertising.
Truecaller Rolls Out Eye-Catching OOH Campaign to Promote iPhone App Experience
Truecaller, the widely-used caller identification app, has launched a bold out-of-home (OOH) advertising campaign across...
OOH Advertising Sees Solid Growth, Digital Formats Lead the Charge
The global OOH advertising industry growth is showing no signs of slowing down, clocking in a...
Unilever’s FOBO-Inspired OOH Campaign Turns Heads
Unilever has launched a bold and refreshing out-of-home (OOH) campaign aimed at tackling a growing...
RuPay’s New Credit Card Ad Features Rasha Thadani and Hrithik Roshan
RuPay, India’s very own card payment network, is back in the spotlight with an exciting...
Daawat ‘Bring Out Your Finest’ Campaign with Shah Rukh Khan Elevates OOH Advertising
Leading basmati rice brand Daawat has unveiled its latest outdoor advertising campaign titled ‘Bring Out...
