The Uncomfortable Truth About Advertising Effectiveness A few years ago, one of my clients; a major brand, spent millions on an ad campaign they were sure would be a hit. ?? The numbers looked great—high engagement, lots of clicks—but sales barely budged. ? Confused, they realized they had no real proof that the ads were […]

Becoming Fluent with Trends: Duolingo’s Brilliant Social Media Marketing Duolingo has adeptly navigated the dynamic landscape of social media marketing, leveraging cultural trends and technological shifts to enhance its brand presence. A notable instance is its response to the U.S. Supreme Court’s ruling against TikTok, which led to a surge in users turning to RedNote, […]

The Chilling Truth About Cold Calling and AI Automation. I was 19 years old when I got my very first job in marketing. I was so bright-eyed and ready to learn what I could in the art of lead generation; I couldn’t have been more excited to join a reputable company and become successful. You […]

How Doritos Is Crunching the Competition with a Creator-Led Marketing Strategy Doritos has reignited its iconic “Crash the Super Bowl” campaign to commemorate 25 years of advertising during the Big Game. This time, the brand aims to deepen its engagement with the creator economy. A Surge in Creator Collaborations ? The recent contest attracted approximately […]

Putting the “Art” in Advertising.  In 1985, Andy Warhol unveiled to the world his Ads Series, one of his most renown collections depicting brands and iconic logos into an artistic light. However, The debate over whether advertisements qualify as art has been ongoing, with compelling arguments on both sides. While some view advertising as purely […]

#Hashtags On the Way Out: Is the Era Over? Ah, the humble hashtag. Remember when that little “#” symbol was just simply known as the “pound sign”? Back in the day (oh boy), it was something you’d see on telephones, not trending topics. Now it’s practically embedded into our brains as the mighty hashtag—the once […]

The robots have more or less taken over the world of marketing and have proven to be a helpful tool in helping businesses reach new audiences in a more calculated, expedited way. However, in today’s digital landscape, consumers expect personalized interactions from brands. A McKinsey & Company survey reveals that 71% of consumers anticipate personalized […]

Thriving in Pune’s competitive business environment isn’t that easy. Particularly when it comes to advertising, companies need comprehensive strategic and tactical support to make their brand stand out. Advertising agencies in Pune play a crucial and responsible role here. Hence, companies expect their advertising partners to provide them with every essential service to achieve the… Read More »What Services Do Pune Advertising Agencies Offer? The post What Services Do Pune Advertising Agencies Offer? appeared first on .

Auto rickshaw branding has been around and popular for decades. However, from the plain paper-based advertisements in the past to those dominated by electronic media, auto rickshaw advertising has evolved with time. So, what exactly is trending these days in this space? As someone looking to explore auto rickshaw advertising for your business, knowing the… Read More »6 Key Trends in Auto Branding You Should Know The post 6 Key Trends in Auto Branding You Should Know appeared first on .