The Role of Regional PR Advertising in Reaching Tier-2 and Tier-3 India
India’s fastest-growing consumer base is no longer in metro cities — it’s in Tier-2 and...
HBO’s Casey Bloys Is ‘Not Concerned’ as WBD Goes Through Sales Process
Bloys spoke to media members during his 2026 Global Programming Slate presentation.
Inside StackAdapt’s Push to Win More Holdco Business
Canadian ad tech business StackAdapt has been on a growth mission in 2025, using the $235 million in funding it announced back in February to expand its team and gain market share for its demand-side platform both in North America and abroad. Part of that mission has involved making a concentrated effort to push to Read More
EXCLUSIVE: Media Buyers Are Being Pushed to Switch to The Trade Desk’s Kokai—and Hitting Glitches on the Way
Advertisers say they can no longer create campaigns in the Solimar interface as The Trade Desk looks to sunset it
Publisher Release Roundup: Q4 2025 Edition
New Microsoft Monetize updates: homepage customization, better deal management, enhanced forecasting—helping publishers boost revenue.
Ex-Sonobi Exec John Donahue Launches Programmatic Algo Startup Backed by The Trade Desk
Biddable Assets' platform integrates brands' live sales data to create tailor-made media optimization algorithms.
Smirnoff keeps showing up at the party in new campaign by McCann
Why change a good thing? It’s the question Smirnoff is asking in a new global campaign from McCann New York, which features our hero, Steve, sitting at a bar and endlessly laughing his rather distinctive and slightly annoying laugh. In a response to a general malaise over the endless cycle of social media-fuelled trends, the … The post Smirnoff keeps showing up at the party in new campaign by McCann first appeared on More About Advertising.
Take 5 Oil Changes Up Its Agency Roster Amid Brand Overhaul
Take 5 Oil Change, a fast oil-change and light maintenance chain with thousands of U.S. locations, is overhauling its marketing strategy under its first chief marketing officer, Doug Zarkin. The […]
The ‘Measurement Commissioner’ —How a Baseball “Commissioner” Mindset Could Clean Up Geopath and Restore Trust in Out-of-home Measurement
Fractured Trust OOH measurement isn’t what it used to be. Two big shifts drove the transition — and unintentionally opened the door to confusion. The post The ‘Measurement Commissioner’ —How a Baseball “Commissioner” Mindset Could Clean Up Geopath and Restore Trust in Out-of-home Measurement first appeared on OOH TODAY.
The Onion’s CMO Peels Back The Layers Of Its Unconventional Marketing Strategy
It takes a certain kind of advertiser to want to promote its brand alongside a headline like “RFK Jr. Greets Trick-Or-Treaters With Big Bowl Of Ape Glands.” That’s a real headline on The Onion, by the way. It’s no surprise, then, that the satirical news site has to get creative with its marketing and monetization, […] The post The Onion’s CMO Peels Back The Layers Of Its Unconventional Marketing Strategy appeared first on AdExchanger.