The world of OOH advertising meets crime, corruption, and a whole lot of checks—and not the kind you want to cash.
...court case involves a legal dispute between Verde Outdoor Media and several defendants, including Jed Renfroe, Christa Renfroe Hurley, and JR Media Co. ... The post The world of OOH advertising meets crime, corruption, and a whole lot of checks—and not the kind you want to cash. first appeared on OOH TODAY.
MAA Ad of the Week: Axe from Lola Madrid
There should be nothing too complicated about Unilever’s Axe: spray it on and attractive women will fall at your feet. (It’s still called Lynx in the UK, so that’s a bit complicated but never mind) BBH began it with some weirdly beautiful ads that stuck to its ancient caveman theme nevertheless. But then the client, … The post MAA Ad of the Week: Axe from Lola Madrid first appeared on More About Advertising.
George Carlin Politicians
now you know!
Exclusive: Beehiiv Taps Former Calendly Exec as Its First CMO
Darren Chait, who built and sold Hugo to Calendly, joins the newsletter platform as it eyes $50M in revenue and a broader identity.
Will The Trade Desk Right-Size Its Margins?
Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth. Guest Sarah Caputo, founder of consultancy Fraction Method, tells us why The Trade Desk should reduce its margin and make its fees more transparent. The post Will The Trade Desk Right-Size Its Margins? appeared first on AdExchanger.
Lobbyists send legal threats to councils over anti-wood burner campaigns
At least eight councils receive legal threats alleging flyers criticising wood burners are in breach of advertising codes Lobbyists for the UK wood-burning stove industry have threatened councils with legal action over public information campaigns warning of the harms of air pollution. At least eight councils have received legal threats, according to research by the British Medical Journal (BMJ). The Stove Industry Association (SIA), which represents the UK’s expanding industry around the burning of wood in domestic settings, wrote to the councils, all London boroughs, in late 2023 complaining that flyers stating wood burners were “careless, not cosy” were in[...]
NBCU to Gain New AI-Powered Measurement With HyphaMetrics Partnership
NBCU becomes the first licensor of HyphaMetrics' measurement tool, looking at cross-device experiences in real time.
AI is Reducing Costs at ITV as Studios Business Offsets Ad Declines
Over the last two years, ITV has been working to embed AI across its production workflows, the UK broadcaster said on its full-year earnings call this morning, in order to help reduce production costs at ITV Studios. Total Studios costs fell by 5 percent YoY in 2025, with content costs and non-content costs down by Read More
Legal, decent, honest, truthful they may be – but it’s time to legislate against crap ads
‘Boil-in-a-bag funerals are here at last – I have a few questions’ was the heading on Carol Midgeley’s piece in Times 2 on Wednesday. Midgeley is the Thunderer’s esteemed TV critic and she, like the rest of us, is sick of the crap ads infesting UK TV cahhnels, particularly smaller ones like Daniel Cass’s That’s … The post Legal, decent, honest, truthful they may be – but it’s time to legislate against crap ads first appeared on More About Advertising.
