Image source: Pixabay Introduction The Out-of-Home (OOH) advertising industry is undergoing a major transformation, driven by programmatic technology and real-time bidding (RTB). Although these innovations have been central to digital advertising for many years, their arrival in Digital OOH (DOOH) is revolutionizing the way agencies operate across campaign planning, buying, and optimization. Today, automation is […] The post Media Buying Evolution: Automation and Real-Time Ad Bidding appeared first on .

Lab Weekly — 07/03/2025 Post-viral beauty trends; Plus, the latest news about Meta’s AI hiring spree, YouTube’s AI summary carousel, and more must-know news and stats Want this newsletter in your inbox every week? Sign up for our mailing list here How Beauty & Wellness Enter a Post-Viral Era As trend fatigue sets in, consumers are trading fleeting fads for wellness rituals, athlete role models, and AI-aided self-discovery In case you missed it… Apple WWDC 2025 Recap: AI Hype Seen Through the “Liquid Glass” Apple’s AI strategy re-focuses on delivering quality-of-life improvements across shiny new UI design Airbnb’s Rebranding & What It Says About the Service Economy The[...]

Yesterday a group of over 100 advertising organisations sent a joint letter to the UK Government, calling for a nationwide ban on advertising by fossil fuel companies. The letter calls fossil fuel companies "the cigarette companies of the 21st century," arguing that the businesses deploy "advertising and sponsorship to greenwash their image and sell products Read More

In a country where roads are crowded with possibilities and the auto sector is in...

a summer campaign across CCO’s digital billboards, encouraging the public to help combat the hunger crisis by The post Clear Channel Outdoor Combats Child Hunger first appeared on OOH TODAY.

As trend fatigue sets in, consumers are trading fleeting fads for wellness rituals, athlete role models, and AI-aided self-discovery For years, beauty and wellness have shaped one another, with a growing number of beauty products featuring ingredients that tout active health benefits, and more consumers subscribing to the wellness-centered idea of “beauty from within.” Amid growing polarization between aspirational ideals and attainable goals, some beauty brands are starting to expand their marketing language from looking good to feeling good. In turn, wellness also increasingly encroaches on beauty consumers, as many young people see beauty routines as a tool to help maintain[...]

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unlock new funding streams for its vital youth programs through a strategic long-term partnership with leading digital place-based media company, The post Motio to Install Digital Place-Based Displays in PCYC NSW Clubs first appeared on OOH TODAY.

The Walt Disney Company is the parent company of the Chicago ABC owned station, which likely made the cameos possible.