Precise TV uses audience panels of parents and kids

AMS clients can now strategically reach and measure custom audiences across the video landscape.

Advertisers gain improved insights into streaming behavior as a result of this collaboration.

Aflac and WNBPA team up to pay WNBA All-Stars by boosting prize money.

The total marks a 15% increase compared to 2023.

A luxury automaker has already seen success using Optimal Reach.

Droga5 in the US and elsewhere keepss shuffling its deck, suggesting it isn’t quite the creative powerhouse (yet) that Accenture hoped for. At its best though it can still remind us of the power of film, as here for Xbox – employing two esteemed directors in David Fincher and Romain Chassaing. So we venture to … The post MAA Ad of the Week: Xbox from Droga5 first appeared on More About Advertising.

McVitie’s has the essence of a uniquely British brand, but its owner Pladis Global has bigger ambitions and has appointed We Are Social Amsterdam to drive its popularity in Germany, Italy, Switzerland and Sweden. The agency is responsible for social media brand strategy and content generation, which will include a push on influencer partnerships designed … The post We Are Social Amsterdam wins McVitie’s international brief first appeared on More About Advertising.

Max is launching in Australia, bringing with it some of the best TV and films from HBO and Warner Brothers – a whole premium content playground for agency Special to play in. The “All killer no filler” campaign puts Max in a battle with other streaming platforms – and guess who wins? The doctored clips … The post All killer, no filler. HBO Max gets the Special treatment for ANZ launch first appeared on More About Advertising.

Doner Media has been named media AOR for Ross-Simons, shifting the account from Kepler after a competitive pitch.