Thursday, Feb. 20 Evening Cable News Ratings: The Five Is 1st in Total Viewers
Fox News' The Five won the evening in total viewers as well as in the Adults 25-54 demo. MSNBC's The Rachel Maddow Show occupied the top spot for the news network in both measured categories, while on CNN, it was the 5 p.m. edition of The Lead with Jake Tapper winning in total viewers and...
MLB and ESPN Break Up Their Baseball Team Over Fees and Coverage
After tipping their pitches considerably in recent years, Major League Baseball and ESPN announced Thursday that they have "mutually agreed" to end their broadcast rights deal with three years left to go. While MLB and the sports network have been paired in one form or another since 1990, their current deal was supposed to extend...
X Rolls Out AI-Generated Ads in Push to Win Advertisers Back
X is debuting AI-powered advertising tools designed to automate ad creation and performance analysis, the company announced Friday. Two new features, rolling out in phases to advertisers, rely on X's proprietary AI assistant Grok to generate ad copy, imagery, and campaign insights with minimal human input. "Prefill with Grok" is a new creation tool for...
A$AP Rocky is Ray-Ban’s First Creative Director
Ray-Ban has named A$AP Rocky as its first creative director. The Harlem rapper and fashion innovator, born Rakim Mayers, will guide creative projects and shape the future of the brand's image and design. He will kick off his appointment with a "Blacked Out Collection," a redesign of Ray-Ban's iconic sunglasses shapes with a new ultra-black...
What the Celsius-Alani Nu deal means for beverage marketing
Celsius Holdings announced plans to acquire fast-growing competitor Alani Nu for $1.8 billion.
Wednesday, Feb. 19 Evening Cable News Ratings: Jesse Watters Primetime Wins in Adults 25-54
There are some interesting developments in the Adults 25-54 demo as Jesse Watters Primetime leaped over The Five as Fox News' most-watched show. The Rachel Maddow Show was MSNBC's top show, and on CNN, the 10 p.m. ET show, CNN NewsNight with Abby Phillip, led the network in the demo. 25-54 Demographic (Live+SD x 1,000)...
Ticker: CBS News Tweaks Format of CBS Evening News
Top of the Ticker: As it nears its first month anniversary, CBS Evening News is making minor adjustments to its format. The evening broadcast, helmed by John Dickerson and Maurice DuBois, has seen three straight weeks of declines in total viewers and the Adults 25-54 demo since its January debut. The show initially favored long-form...
Citigroup Scales Back DEI Initiatives
The diversity, equity, and inclusion dominoes continue to fall, and Citigroup became the latest to tumble. CNBC reported that Citigroup CEO Jane Fraser sent a companywide memo Thursday, stating that it no longer require a diverse slate of candidates for job interviews, that it would only set "aspirational representation goals" where required by local law,...
Do Marketers Still Care About Brand Safety on YouTube and CTV?
With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That's according to a new study from Pixability, which surveyed U.S. media agency professionals who buy ads on video platforms. The survey asked the media buyers to rank the importance of...
5 Reasons Nike’s Collab With Kim Kardashian’s Skims Makes Sense
In case you missed it, Nike is betting big on Kim Kardashian's Skims. The pair have just announced a collaboration: NikeSkims, an activewear brand for women that will launch this spring. Like most things Kardashian touches, the news created a big buzz. Within 24 hours of the announcement, Nike's share price rose 6.2%, adding $6.7...
