NEWSLETTER: Advertising, Marketing & Promotions – Winter 2025
Click here for the Winter 2025 Newsletter
NAD Recommends Revolve Modify Influencer Social Media Guidelines to More Clearly Require Material Connection Disclosure
As part of its routine monitoring program, the National Advertising Division of the Better Business Bureau (“NAD”) initiated an inquiry into the relationship between popular online clothing store Revolve Group, Inc. (“Revolve”), and certain influencers that tagged Revolve in their posts on social media, namely Georgia Hassarati and Alyssa Nicole Nelson. Specifically, NAD inquired regarding the influencers’ relationship to Revolve, and what measures were being undertaken by Revolve to ensure that the influencers it engages with comply with the Federal Trade Commission’s (“FTC”) Endorsement and Testimonial Guides (“Endorsement Guides”).
The future of app marketing; get ahead of the curve in 2025
Attracting new app users can be difficult for even the most successful brands. However, with the right strategy, tech companies […]
LinkedIn Introduces Conversion API to Elevate B2B Marketing Efforts
Breaking news from LinkedIn. In a significant move to empower B2B marketers, LinkedIn has unveiled its own Conversion API (CAPI). This development aims to enhance conversion tracking, optimize ad performance, and provide more accurate revenue attribution. By facilitating a direct server-to-server connection, LinkedIn’s CAPI offers a robust solution for advertisers seeking to maximize their media […]
Kate Griffin Gleysteen – Director of Media and Content, PDC Brands
In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Kate Griffin Gleysteen, Director of Media and Content at PDC Brands, as explains how she balances a thriving career with motherhood. Kate is also the host of Boss Mamajama, a podcast focused on the challenges and successes of working moms. Podcast Breakdown 00:00 - 09:05 Sailing, Sports & Family Influence 09:06 - 24:40 Breaking Into Marketing & Media 24:41 - 33:15 Agency Life & Brand Strategy 33:16 - 47:30 Spotify, CPG Industry & Evolving Media 47:31 - 56:55 Work-Life Balance, Parenthood & Advocacy
Democracy Did Not Die In Darkness, But A Formerly Important Newspaper Did
Associated Press reporters have been barred from the White House and Air Force One because the venerable media business refuses to change the Gulf of Mexico to the Gulf of America. On the other side of the Constitutional issue is The Washington Post, which is doing whatever it can to please the nation’s Supreme Ruler. […] The post Democracy Did Not Die In Darkness, But A Formerly Important Newspaper Did appeared first on Adpulp.
Charitable Fundraising Platforms
Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. Click here to download the entire Tool Kit. Brands operating websites or apps for cause-related marketing and charitable fundraising are increasingly regulated as charitable fundraising platforms under state laws. Historically, regulation focused...
FTC Forges Ahead in Court Battle on FTC Act’s Scope Over Nonprofit Institutions (And Loses)
With much of the administrative state in turmoil, the Federal Trade Commission (FTC) appears to be holding steady and continuing to litigate its current cases. We previously discussed the FTC’s lawsuit against Grand Canyon University (GCU) and its president, in particular the court’s granting of GCU’s motion to dismiss, finding that the FTC could not...
OOH Classifieds Today —11 Opportunities
— The New Year is the best time to land a new position. Assert yourself in 2025 --Outdoor Advertising Sales, National AE, Marketing Manager, Digital Content Mgr, Real Estate/Leasing Rep, AE, Regional Sales & Account Mgr, Graphic Designer The post OOH Classifieds Today —11 Opportunities first appeared on OOH TODAY.
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