EXCLUSIVE: WPP Names Elav Horwitz Its First-Ever Chief Innovation Officer
Horwitz will step into the CIO role just two months after Cindy Rose took over as CEO, as the company works to turn around its troubled fortunes.
OOH Today’s Stat of the Week
understand how the Black Friday audience interacts with out-of-home media The post OOH Today’s Stat of the Week first appeared on OOH TODAY.
Waitrose Christmas: love among the cheeses with Keira Knightley
Just when you thought 2025 Christmas ads were all a bit meh, Wonderhood might just have restored our faith in the genre. This four-minute romance makes the unlikely pairing of actress Keira Knightley (reprising her Love Actually character) and comedian Joe Wilkinson, fresh from his stint on Celebrity Traitors, in a romcom where love blossoms at … The post Waitrose Christmas: love among the cheeses with Keira Knightley first appeared on More About Advertising.
Everyone’s A Little Scared Of AI – Even The CEO Of This AI-Powered Platform
AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content […] The post Everyone’s A Little Scared Of AI – Even The CEO Of This AI-Powered Platform appeared first on AdExchanger.
Overnight Cable News Ratings, Nov. 3-6: Fox News Wins Election Night
CNN was the top network in the Adults 25-54 demo during election night.
New York AG Secures $1.1 Million Settlement with JBS Over Greenwashing and Net Zero Claims
This week, New York Attorney General Letitia James announced a $1.1 million settlement with JBS USA Food Company and JBS USA Food Company Holdings (JBS) over allegations that the meat producer misled consumers about its commitment to reduce its environmental impact. In February 2024, the AG filed suit, alleging that JBS’s consumer-facing statements that it...
Amazon Ads Is All In On Simplicity
Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of the word “simple” is ubiquitous at the show this year. “Simplifying Advertising through Innovation” is the literal headline for the day-one keynote from […] The post Amazon Ads Is All In On Simplicity appeared first on AdExchanger.
Indeed’s New AI Search Agent Helps Job Seekers Hit the Curveball
Finding a new job can be a brutal, lonely, and defeating process. It can also help the job seeker focus on what matters most. For instance, do you want to work 60 hours per week with ultra-competitive people who do not have your back? If you type all the write things and say all the […] The post Indeed’s New AI Search Agent Helps Job Seekers Hit the Curveball appeared first on Adpulp.
ElevenLabs Launches Marketplace for AI-Generated Celebrity Voices, Adds Matthew McConaughey as Investor
The marketplace sells AI generated voices of figures including Maya Angelou and Mark Twain, and lets artists sell AI versions of their own voices
Consistency wins out at Christmas – System1
System1 has produced its early Christmas ad winners and the message seems to be: stick with what you know. Six of the top ten have appeared before. Top Ten (star rating plus uplift against category average.) Amazon “Joy Ride” – 5.9 Stars | Uplift versus retail category +3.1 Stars Coca-Cola “Holidays Are Coming” – 5.9 … The post Consistency wins out at Christmas – System1 first appeared on More About Advertising.
