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Your Google Ads rule book doesn’t apply to billboards. Launch a campaign, wait two weeks, see no spike in website clicks, declare billboards “don’t work” for their business. Spencer Cook has watched thousands of small businesses make this mistake time and time again. As Chief Architect at Blip, Spencer built the platform that made billboards […] The post From Invisible to Invincible: Mastering Billboard Strategy to Beat The Big Guys appeared first on Blip Billboards.

As its 17 million policyholders know, Geico is an auto insurance company with a gecko spokesman. As financial analysts know, Geico is among the top three car insurers in the […]

In this week's Week in Review: ProSieben reports its Q3 results, the FT says the European Commission is investigating Google's publisher rankings, and IAB Tech Lab launches a new framework for agentic trading. Top Stories ProSieben Lowers Full-Year Guidance in Weak Ad Market ProSiebenSat.1 revenues were down 7 percent YoY in Q3, the German media Read More

Every December, the advertising industry reenacts its own version of the Nativity: wise men bearing moodboards, shepherds herding focus groups, and a miraculous birth of a Christmas advert that must, at all costs, look expensive. This year, two babies arrived. One was swaddled in emotional warmth and human craft. The other appeared to have been […]

Brands including Disney, Amazon, and KFC created this week's standout campaigns.

It may not be the best Christmas ad but (so far) it has the biggest star in Keira Knightley and more room than anyone else – four minutes. So credit to Waitrose and Wonderhood Studios for going big and, in the process, sprinkling some stardust on this year’s Christmas ads, previously in danger of being … The post MAA Ad of the Week: Waitrose from Wonderhood Studios first appeared on More About Advertising.

RapportWW, Primedia Out Of Home, Social Indoor, billups, oOh!, COMMB, ODN, Clear Channel Outdoor, Lamar, Bauer Media Outdoor UK, Meadow Outdoor Advertising, PATTISON Outdoor, Publicis Groupe-- be the first to congratulate these OOH movers! The post OOH Moves Today – 40 Moves This Week! first appeared on OOH TODAY.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: AI-TA? appeared first on AdExchanger.