Just a few years ago, the typical online shopping journey started with a Google search or a visit to Amazon. Today, that journey is increasingly beginning with a question asked to an AI assistant. Tools like ChatGPT, Claude, Gemini, and Copilot are changing the way consumers discover, research, and buy products online. Instead of typing […] The post How AI Shopping Assistants Like ChatGPT Are Changing eCommerce Search appeared first on .

  D&AD has announced the Pencil levels for the 2025 New Blood Awards, the annual programme that recognises up-and-coming creative talent and offers chances to tackle briefs set by top brands.   The New Blood Awards is among the world's largest student competitions, showcasing top emerging talent from around the globe. Winners, selected by leading experts in design and advertising, impressed the judges with their innovative thinking and practical skills, earning one of the industry’s most esteemed awards for emerging creatives: a New Blood Pencil. The briefs were downloaded over a quarter of a million times to students, tutors and[...]

Marketing budgets are under constant scrutiny—and they should be! Spending money without a strategy won’t get you anywhere. Unfortunately, many businesses invest in marketing tactics without a clear plan. They continue to use strategies that don’t yield results, sometimes without even realizing it. In today’s blog, we’ll walk you through how to evaluate your current […] The post Marketing Strategies to Improve Your ROI: Focusing on What Works appeared first on Prime Advertising + Design.

Fox Nation to offer live sports beginning in August.

Tech sector boss chosen to help develop AI and digital offerings and rebuild battered share price Business live – latest updates WPP has appointed top Microsoft boss Cindy Rose as its new chief executive as the marketing services giant aims to implement a sweeping restructure to turn around the ailing London-listed company. Rose, who is Microsoft’s chief operating officer for global enterprise and a former head of its European and UK businesses, will take over from Mark Read on 1 September.

The pivot reflects broader challenges in affiliate-driven creator platforms, as Amazon and TikTok dominate.

In this week's Week in Review: Apple enters talks to acquire F1 streaming rights, publisher file an antitrust case in Europe against Google's AI overviews, and MFE discusses its options for its ProSieben takeover attempt. Top Stories Apple Eyes Up F1 Rights Following Film Success Apple is in talks to acquire US streaming rights for Read More

She was an MSJ at sister station WMAZ in Macon, Georgia.

Curated deals were once seen as a smart way to bring structure to programmatic chaos. Today, they’ve become table stakes. Everyone talks about added value, yet few define what that value is or how to measure it. Without clear standards or accountability, the concept becomes vague. But why does it continue? Because talking about perceived […] The post Curation Clarified: Why The Industry Should Stop Settling For Superficial Solutions appeared first on AdExchanger.

Handy to get a reminder that WPP still makes ads, with all the tech-this-and-that following the appointment of Cindy Rose from Microsoft as its new CEO. This is for Coca-Cola’s Sprite from bespoke agency Open X (not so clever to give this a name so similar to WPP Open, its AI offering.) The pitch is … The post WPP Open X turns the heat up for Sprite first appeared on More About Advertising.