Out of Home is “last heroic medium” says WOO chief Goddard
Out of Home is the last “heroic” medium, World Out of Home Organization President Tom Goddard said at the recent APAC Regional Forum in Seoul, South Korea. Quoting Ogilvy Group UK CEO James Murphy, he said the medium had not just out-performed other legacy media amid the digital tidal wave but maintained its market share. … The post Out of Home is “last heroic medium” says WOO chief Goddard first appeared on More About Advertising.
Europe Needs to Catch Up on Programmatic Delivery in Live Environments
We’re seeing growing adoption of programmatic in the CTV space across Europe says Stefanie Briec, Senior Director, Demand Sales at Comcast Advertising. More and more advertisers are buying through programmatic channels, seeking automation and flexibility, and that in turn is encouraging broadcasters to open up programmatic pipes. With live inventory, however, adoption in Europe is Read More
EXCLUSIVE: Yahoo Is Quietly Testing 6 AI Agents for Advertising
New agents will live within Yahoo's demand-side platform, where advertisers can also integrate their own custom AI tools.
OUTFRONT with Google DeepMind— ‘Imagine If…’
Citywide Program Asks New Yorkers to 'Imagine If…' - Engaging Subway Riders to Share Their Imagination The post OUTFRONT with Google DeepMind— ‘Imagine If…’ first appeared on OOH TODAY.
Marketers Are Learning That AI Is Only As Skillful As The Humans Prompting It
Laser Eye Center struck the balance between human creative and AI usage by partnering with creative marketplace Kartel to generate ads for a local TV network. The post Marketers Are Learning That AI Is Only As Skillful As The Humans Prompting It appeared first on AdExchanger.
Going up: Bang & Olufsen rides an elevator with The Or
Luxury Danish audio brand Bang & Olufsen appointed Mother’s The Or to help celebrate its centenary, and the result is a high-end global campaign that nods to the brand’s history without getting mired in the past. Taking the form of a wild elevator ride, the film journeys through the decades to show how sound and … The post Going up: Bang & Olufsen rides an elevator with The Or first appeared on More About Advertising.
Starbucks Holiday Campaign Shines a Light on the Most Iconic Aspect of the Brand
Starbucks welcomes the holiday season with its latest work, “Together is the Best Place to Be,” shining a light on some of the most iconic aspects of the brand during the holidays. Created by its agency of record, Anomaly, the campaign spotlights the holiday season as it brings out the very best of Starbucks: warmer, more festive coffeehouses, beverages crafted to blend beloved holiday flavors, and baristas that embody the spirit of the season. All drawings for this campaign were created by Geoff McFetridge, Artist of The Directors Bureau, where he brought a unique blend of thoughtfulness and discipline to the craft seen in[...]
Lexus’ New Holiday Tale Comes Alive with Fleetwood Mac’s “Landslide”
The notes are unmistakable. Fleetwood Mac’s timeless “Landslide” anchors Lexus’ newest December to Remember commercial, “Over the Years,” which tells a heartfelt story about family, the passage of time, and the holiday moments that stay with us. Returning November 4, the campaign invites audiences to rediscover what makes the holidays unforgettable: not what we receive, but how those cherished moments make us feel long after they’ve passed. Savoring Anticipation For more than two decades, December to Remember has been a part of the holiday lexicon, marked by iconic big red bows and heartwarming stories of connection. The latest commercial deepens that legacy. [...]
Settlement Narrows Scope of Texas Telemarketing Registration Requirement
A federal lawsuit challenging the state of Texas’ recent expansion of telemarketing regulations to include text messages has ended with a stipulation of settlement that applies a more limited scope of the registration requirement for SMS marketing programs. This blog has previously covered this issue as businesses were vexed by the dilemma of whether or not registration as a telemarketer in Texas was required under a confusingly worded new state law known as SB 140.
YouTube and Disney Reach Deal to End Carriage Dispute
YouTube and Disney have reached a deal that will restore Disney's networks to YouTube TV.
