Apple Turns Bad Bunny’s Super Bowl Performance into a Global ‘Shot on iPhone’ Party
Apple Music captured Bad Bunny’s groundbreaking Super Bowl Halftime Show through the iPhone lenses of fans around the world.
MAA Ad of the Week: BBH’s new look
A new corporate identity is an ad of sorts – or should be – and BBH has gone to town in every imaginable way with its new effort, even concocting typefaces to embody the three eponymous founders. But, on top of being a pretty good advertising agency and a great place to work (for most) … The post MAA Ad of the Week: BBH’s new look first appeared on More About Advertising.
I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said
It's official: ChatGPT has launched ads and the test will expand in the coming weeks. But don't ask the LLM for details, unless you're looking for misinformation. The post I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said appeared first on AdExchanger.
Brittany Sadlouskos – COO, DAA Media + Marketing
Send a text In this episode of the Digital and Dirt podcast, Ian sits down with Brittany Sadlouskos, Chief Operating Officer at DAA Media + Marketing, to discuss how honesty, partnership, and cultural relevance fuel long-term agency and brand success. Podcast Breakdown 00:00 – 06:06 From Kitchen Dreams to the Agency World 06:07 – 11:48 Growing Up With DAA 11:49 – 17:58 Trust Is the Strategy 17:59 – 24:04 Adapting Without Losing Yourself 24:05 – 35:49 Scaling the Agency–Client Relationship 35:50 – 49:00 QSRs, Culture, and Experiential Impact 49:01 – 56:51 OOH, the Funnel, and Women Leading Forward
AppLovin Takes On Haters And Doubters As It Lays Out Its Ecommerce Ad Ambitions
AppLovin reported 66% year-over-year growth and almost $1.7 billion in revenue in Q4 2025, on Thursday evening. Its net income (i.e., profit) went from $600 million in Q4 2024 to $1.1 billion in the past quarter. But shares dropped by 20% to around $370 as of today, a continuation of the wild ride the company’s […] The post AppLovin Takes On Haters And Doubters As It Lays Out Its Ecommerce Ad Ambitions appeared first on AdExchanger.
Trump Tariffs Hit Pinterest’s Ad Revenues
Pinterest hopes that investing in more advanced AI capabilities for merchants and advertisers will help it make up lost ground on revenue.
How to Plan a High-Impact Mobile Billboard Campaign
source: lasvegassun Mobile billboard advertising has become a powerful tool for brands looking to stand out in busy urban environments. Unlike traditional static billboards, mobile billboards move through high-traffic areas, allowing advertisers to reach audiences at the right place and time throughout the day. However, visibility alone does not guarantee success. A high-impact mobile billboard […] The post How to Plan a High-Impact Mobile Billboard Campaign appeared first on .
WPP’s Creative Agency Reorg Lands Too Little, Too Late
Insiders weigh the upside of the reported WPP Creative unit against the risks of bureaucracy and disruption
MNTN Had A Big First Year As A Public Company. What’s Next?
If you tuned into MNTN’s three quarterly earnings calls since going public in May, you’ve heard CEO and President Mark Douglas deliver the same elevator pitch three times – that the company is bringing performance-driven CTV advertising to small and mid-sized businesses. The post MNTN Had A Big First Year As A Public Company. What’s Next? appeared first on AdExchanger.
