Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media
The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s subconscious. That’s how Hershey’s bars can sell on American store shelves for 125 years, in the same boring candy bar wrapper – dull gray letters on a field of brown – without much emphasis on paid media […] The post Hershey’s Undergoes A Brand Update As It Rethinks Paid, Earned And Owned Media appeared first on AdExchanger.
Measuring Performance in Today’s TV Advertising Landscape
Image source: google Key Highlights Reach Still Matters—but So Does What Happens Next Traditional TV advertising was always about reach. The bigger the audience, the better the result—at least in theory. But 2026 isn’t running on theory anymore. Marketers want more than just eyeballs. They want actions. They want data. And they want to know […] The post Measuring Performance in Today’s TV Advertising Landscape appeared first on .
‘Ripple Effect’ recruitment drive for probation officers by House 337
The Ministry of Justice needs more probation officers, hence this new campaign by House 337 to persuade people that it’s a rewarding job with a sense of purpose – even if it comes with its challenges. The target audience is career changers aged 30-55 who have some life experience and transferable skills to bring to … The post ‘Ripple Effect’ recruitment drive for probation officers by House 337 first appeared on More About Advertising.
Marcus Gilbert obituary
Actor who starred as Rupert Campbell-Black in the TV series Riders in the 1990s and in the Rambo and Evil Dead film franchises The actor Marcus Gilbert, who has died of throat cancer aged 67, attained sex-symbol status in two television adaptations of Barbara Cartland novels, and then the raunchy drama Riders, based on Jilly Cooper’s Rutshire Chronicles series of books. As the bed-hopping Rupert Campbell-Black in Riders (1993), and featuring in around 20 candid sex scenes in the mini-series, Gilbert was portraying a cad very different from the dashing heroes of Cartland’s hearts-and-flowers stories. The character was a ruthless[...]
TikTok’s New Ad Formats Cater to Streaming and Entertainment Advertisers
New TikTok ads will showcase multiple film or show titles within a single ad unit.
Sizing Up Success Metrics, With The CMO Of True Religion
Measurement, like buying jeans, is about finding the right fit. For denim brand True Religion, that means looking beyond last-click attribution to see what’s really driving growth, says CMO Kristen D’Arcy on this week’s episode of AdExchanger Talks. Determining incrementality is important for any marketer, but accountability for business results is front and center for […] The post Sizing Up Success Metrics, With The CMO Of True Religion appeared first on AdExchanger.
The #2016 throwback meme: advertising edition
Social media this week has been like a time machine, taking users back to 2016 in the latest manifestation of online nostalgia. The trend seems to be about romanticising the past and recapturing a time when culture was less fragmented, before algorithms had taken over the internet. What happens when we apply the same nostalgic … The post The #2016 throwback meme: advertising edition first appeared on More About Advertising.
“We View YouTube as the ‘Fourth Broadcaster’” – Buy-Side View with the7stars’ James Wheatley
As YouTube’s reach surpasses that of any other individual channel or service in the UK, the role of YouTube on media plans continues to fuel debate across the industry. In this edition of the Buy-Side View, James Wheatley, Head of AV at the7stars, discusses YouTube's positioning within the agency's planning frameworks, as well as the Read More
The Mobility Bowl
OOH performance in any market —The verdict? Expect a Patriots vs. Rams Super Bowl if the mobility data holds true. The post The Mobility Bowl first appeared on OOH TODAY.
Things to Watch Out for Mobile Billboards in 2026
Mobile billboards are no longer just about being seen. In 2026, advertisers are demanding proof, precision, and performances. As out-of-home (OOH) advertising continues to evolve, mobile billboards are evolving far beyond simple brand visibility. Advertisers are prioritizing data, accountability, flexibility, and privacy-safe engagement, making it essential for brands to understand what truly matters when planning […] The post Things to Watch Out for Mobile Billboards in 2026 appeared first on .
