Leo UK celebrate the joy of a side mission to McDonald’s with gamified brand experience
This summer, Leo UK and McDonald’s are celebrating the joy of a side mission to McDonald’s with an integrated campaign that gamifies the brand experience across every touchpoint. ‘McDonald’s Side Missions’ is inspired by the universal fan truth that McDonald’s is life’s side mission. Whether that’s stopping for a Big Mac during a long journey or a McMuffin before work, a trip to McDonald’s is always a welcome detour and often more fun than the main mission. To bring this to life, the brand has tapped into the origins of the phrase ‘side mission’, meeting fans at the[...]
Bank of Baroda Makes a Bold Statement in Chennai with Metro Piers & Portals Campaign Executed by MUDRA OOH
In a strategic move to deepen its regional presence and visibility, Bank of Baroda (BoB)...
Starbucks Rewards Members Get Access to ‘Secret Menu’
Starbucks Rewards members will get access to four popular beverage combinations that are normally not listed on the regular menu.
How Creative Optimization Fuels Programmatic Ad Success in 2025
In 2025, we’re witnessing a creative renaissance in mobile advertising. While programmatic used to be all about algorithms, bidding, and targeting precision, today’s edge lies somewhere more emotional, in the creative itself. And not just any creative: the kind that’s fast, flexible, and emotionally intelligent. A recent joint report by AppsFlyer, Meta, and Dentsu confirms […] The post How Creative Optimization Fuels Programmatic Ad Success in 2025 first appeared on AppSamurai.
Will Younger Content Help FAST Channels Mature?
Over the last ten years, free ad-supported streaming TV (FAST) services have established themselves as a free access point to older shows, with channels dedicated to the likes of Baywatch, Murder She Wrote and even Pimp My Ride. But research from Gracenote, Nielsen's content division, reveals that FAST content is actually getting younger. According to the Read More
Here’s How Much Media CEOs Made in 2024
Apple CEO Tim Cook, along with Netflix’s co-chief executive officers, Ted Sarandos and Greg Peters, also earned above average sums.
How generative AI is reshaping search: A Q&A with Nicole Schumacher
Here are the implications for marketers as we move from traditional keyword-based searches to more intuitive, conversational interactions.
5 Challenges Facing New WPP CEO Cindy Rose
From a lack of strategy to the sinking stock price, the former Microsoft exec has her work cut out for her.
Continental Coffee Brews Buzz in Kolkata with Spectacular 3D Outdoor Campaign
Continental Coffee has officially made its grand entrance into Kolkata’s outdoor advertising scene, and it’s...
VENDO Media Acquires Canada Billboards
With the completion of this transaction, VENDO owns and operates eighty-one [81] digital outdoor billboards across Canada The post VENDO Media Acquires Canada Billboards first appeared on OOH TODAY.
