Estée Lauder Hires Nestlé Marketing Chief Aude Gandon as CMO
The exec's resume includes tenures at Google and agencies like Publicis, McCann, and Leo Burnett.
Timothée Chalamet Meets a Mangelwurzel in Cash App’s Artistic Campaign
Cash App's artistic campaign starring Timothée Chalamet aims to change brand perceptions and encourage financial literacy.
Omnicom CEO John Wren Says AI’s True Costs Aren’t Yet Being Counted by Clients
While the macroeconomic environment and the progress of its merger with Interpublic Group were, inevitably, big topics on Omnicom's earnings call following its Q2 results, CEO John Wren seemed keen to put AI centre stage in the discussion. Before CFO Philip Angelastro was invited to talk through financials, Paolo Yuvienco, Omnicom's chief technology officer, took Read More
Agentic Adtech Firm Clinch Scraps CPMs for Monthly Subscription Pricing
Clinch's pivot to flat-fee model marks a departure from how most adtechs traditionally monetize.
Tesco Mobile aims to decode online language in new BBH campaign
Tesco mobile and BBH are running a new campaign helping parents to decode children’s digital language, all in the cause of online safety (and Tesco Mobile.) According to research from Internet Matters2, having conversations with children can help them stay safe online. But for parents it can be difficult to know where to start, when … The post Tesco Mobile aims to decode online language in new BBH campaign first appeared on More About Advertising.
Post Rebrand, Seattle Reign FC Is Looking for the Jewel in Its Crown
The NWSL team is growing its queendom, with Alaska Airlines as the newest partner.
Why looming LHF restrictions will be an inflection point for in-store retail media
By Helen Johnson. From January 2026, any creative that features products classified as Less Healthy Food and Drink (LHF) – essentially HFSS products – will be banned from advertising on TV (including streaming services) before 9pm, and across all paid online advertising regardless of time. After months of uncertainty, it’s now confirmed that brand-led campaigns … The post Why looming LHF restrictions will be an inflection point for in-store retail media first appeared on More About Advertising.
Absen x Versatile: World’s Largest LED Virtual Production Volume Unveiled, Breaking Single-Screen Pixel Record
Featuring a 270-degree curved LED screen spanning 1,700 square meters, this record-breaking installation marks a new benchmark in virtual production technology and scale The post Absen x Versatile: World’s Largest LED Virtual Production Volume Unveiled, Breaking Single-Screen Pixel Record first appeared on OOH TODAY.
Disney Ad Leader Rita Ferro Named Board Chair of Ad Council
Disney’s ad sales president is stepping up her role on the Ad Council. Today, Rita Ferro, president of global advertising, Disney, has been named chair of the Ad Council’s Board of […]
Alex Fisher Leaving KGET in Bakersfield After Nearly Ten Years
Fisher has been with KGET since 2016
