3 Things to Expect From This Year’s TV Upfront, According to Media Buyers
Media buyers share insights to the 2025 TV upfront.
Patreon Hires Shake Shack’s Mike McGarry as First SVP of Marketing
McGarry is the second marketer to leave Shake Shack this month.
How Bogg Bag is winning with Fanatics collab as it combats dupes
Bogg Bags is expecting to double its sales this year as it inks new sports deals with Fanatics, though the brand is planning for price increases from tariffs.
How entry-level agency marketers can advance their careers by moving in-house
What to know about moving from an agency to the brand side—and how it can boost your career.
Marketing winners and losers of the week
Skincare brand The Ordinary gets in the egg biz, Pepsi makes gains on Coke and Chili’s channels ‘The Office’—plus, why it was a bad week for MLB.TV, Disney and KFC.
How insurance brand characters actually perform among viewers
Also: Paramount signs on to iSpot’s new TV outcomes measurement platform, TurboTax’s social video triumph, macroeconomic news and data in a nutshell, and more.
Dreamies’ cats invade the capital
In these grim times we need something lighter so credit to Mars’ Dreamies pet treats and agency adam&eveDDB for their campaign featuring rampant moggies invading London billboards to get their paws on a giant pack of Dreamies. Herding cats is a labour-intensive business and helping out for this were media partners Essence Mediacom, Jack Agency/Build … The post Dreamies’ cats invade the capital first appeared on More About Advertising.
Phones are like oxygen: O2 is ‘essential for living’ in new brand platform
It’s a difficult time to be advertising mobile phones, especially when there are kids involved. With the Netflix documentary Adolescence dominating the cultural conversation, the detrimental impact of online life is causing a lot of people to look at their phones more warily, for a moment at least. VCCP’s new brand platform for O2, on … The post Phones are like oxygen: O2 is ‘essential for living’ in new brand platform first appeared on More About Advertising.
MAA Ad of the Week: 02 from VCCP
Cradle to grave stuff from any brand can be a bridge too far: ads are only a commercial message after all. Aligning your product (in this case a mobile company) with oxygen is surely pushing it even further. But that’s what VCCP essays here for O2 with the ever-reliable Sean Bean steering us from the … The post MAA Ad of the Week: 02 from VCCP first appeared on More About Advertising.
Top Women in OOH Spotlight 2025: Shabnam Irilian
Shabnam Irilian, Managing Director at billups, discovered OOH through a college internship and now drives growth with an integrated approach. She champions collaboration, advocates for women in leadership, and embraces innovation in OOH. Her leadership has led to a 30% increase in client investments, making her a powerful force in the industry. The post Top Women in OOH Spotlight 2025: Shabnam Irilian first appeared on OOH TODAY.
